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You can't deny the fact that the presence of the IWC has increased significantly the presence of storyline and match spoilers. Here at Wrestlezone, moderators such as myself have deleted, banned, and infracted spoilers to try to respectfully reserve the element of surprise for those fans wishing not to know everything.
Self control is one thing, but the mere presence of the information can be so tempting. It also ruins the romance of the storyline - just knowing that the results of the book you are reading is right at your fingertips really takes the lustre off of the read. Same with pro wrestling. Why was Harry Potter 7 the best selling book of all time? Because everybody wanted to know the ending, but nobody did.
When was the last time that happened? How often are you actually shocked by something? And in the rare instance you are shocked, how often are you let down when things return to normal? If the IWC goes away, so does that stigma.
You're now so clued in to the inner workings of the matches that the reasons you were originally attracted to pro wrestling - the spectacle, shock, and sport - have been replaced by cynicism and a need to critique every little thing.
In the terrific build up to Wrestlemania 7, Sgt. Slaughter burned an American flag in the ring. At that time, at that age, I was appalled. I was offended. I thought he was such a bastard.
Take that event and place it in today's product with the IWC in tow. How, it's "wow, what a great heel move. He's very believable in this role."
From Wrestlemania 4 through Wrestlemania 6, there were a grand total of 2 WWF Champions. Savage and Hogan, each of them with a year-long reign. There was no doubt that they were the two best at that time, and their year long reign affirmed that. "Champions for a year? Wow, they are awesome!"
God forbid John Cena's reign approaches 9 months. People will cry foul without question. "They are shoving him down our throats. It's so stale." Why? Because we know too much. THAT is why. The IWC is why.
The IWC has not been a bastion of celebration "for the sport we love." It's become a place to bitch and complain. A place to point out the flaws in the product we follow. We're like film critics. We spend so much time breaking down storylines, creating conjecture, and convincing ourselves that we know more than everybody else - even those who get paid to do this stuff - that instead of enjoying it, we have contempt for it.
We're angry that John Cena is a champion again. We're pissed Triple H married Stephanie. We don't understand why The Miz can't get a decent push. Why? Because we know to much. UFC doesn't have that issue, because it's a sport. Pro wrestling isn't, and the IWC makes sure it mever will be again.
I am typing this monolouge while Monday Night Raw is on. Why? Because I know that nothing major is going to happen. I know the storylines and how they will go from this site. And if I do miss something, I'll read about it on here, get everybody's opinions on it, and see it on Youtube within a day. It will be on wikipedia in 10 minutes. I don't need to watch.
I also don't need to pay for the PPV's. Why not? I have Wrestlezone's LD's, updates from the main page, and <gasp> free internet streams. All made possible by the IWC. Now, the excitement of watching a PPV and seeing feuds end is gone because nothing major is going to happen, and if it does, people will find a way to say it sucks anyway.
WWE.com
WWE.com is the primary interface that the company has with fans on the internet. It is in the top 600 websites by site traffic in the world, not including its daughter sites wweshop.com, wweeuroshop.com and wweaffiliates.com. That is a staggering amount of unique visitors everyday, and what it means is that the WWE is open to a far bigger audience than just the people who are watching on TV.
This site, unlike many of my other points, has a much more obvious and direct positive impact on the company. Because of the sheer volume of the IWC that go to the site, it increases merchandise sales, but perhaps even more directly, it makes the WWE a hell of a lot of money in advertising. Not to mention the fact the polls and forums on the site mean that the WWE have instant and direct access to fan feedback, which brings me quite nicely onto my next point.
Feedback
The IWC is capable of giving Vince a glimpse of what the fans are thinking, who they like and dislike, and who they would like to see fired or hired. Now, I'm not going to suggest for a minute that Vince McMahon sits on Wrestlezone all day and turns Shelton Benjamin heel and gives him a mouthpiece manager and a run at the World title as a result. What I am saying is that it is a useful yardstick, and that if you look at the polls on WWE.com, a place where the most wrestling fans congrugate, you see that Cena haters are in the minority. Batista won the poll as wrestler of the year last year, so people alledgedly "unpopular" in the IWC obviously aren't.
My evidence for this is quite low, but I'll use an example. Matt Hardy attributes his rehiring by the WWE entirely to the sheer volume of support he got from the IWC. The company was able to see that the fans wanted Hardy and acted accordingly. Imagine now, if you will, the days before the IWC. The WWE would have missed out on rehiring that popular wrestler because people wouldn't have told them that they miss them.
It works the other way too. Vladimir Kozlov wasn't selected for Cyber Sunday as they expected and routinely was panned by the IWC and on wwe.com polls. He went to ECW, but that still wasn't enough, and he now finds himself on the ECW midcard after almost a year of a main event push. He'd still be there if it wasn't for the universal disdain for him given on the internet. Some people have gained popularity due to the internet though, and we shall look at that now.
Those that couldn't be pushed now can
Traditional wrestling wisdom holds that in order for a wrestler to be successful and a draw, they have to be physically large or highly technical wrestlers. A quick look at WWE Champions before the widespread success of the internet in 1996 confirms and corrobortes this. Since then, the smaller showmen, often called the darlings of the IWC forums, have broken through the glass ceiling. This is not a coincidence.
Shawn Michaels was the first, and he wasn't that big a draw or merchandise seller at the time. When he returned from injury a few years later, he was far more popular despite not being as good as he was. Why? The forum visiting IWC increased in number so the people bigging up Shawn were increased, and thus he became more popular.
Go to any WWE event and check out the number of Edge T-shirts in the audience. Look to see if any of those people are a traditional wrestling audience member, and you will see that 99 times out of 100 they aren't. The IWC forums build up guys like that and those forum members then buy the merchandise of guys that would never have been a big deal in the past. You never see a child in an Edge t-shirt.
Fanbase
This new, Edge-loving fanbase that the IWC has become is a very good thing for the company. Even though pretty much all the IWC on forums do is bitch about how crap Raw is, they have a vested interest in the product. Unlike the majority of the audience, they will tune in, no matter how "shit" it is, so they can have a good ol' fashioned bitch about how "bad" it was.
That may not seem like that much of a good thing, but it really is. Here, you have now a fanbase that is interested in everything about your company, because they want to talk about it. Be honest, how many of the posters reading this have watched a match or bought a DVD, even gone to an event at the reccommendation of another forum member? There can be few who haven't, and that obviously helps the company get exposure.
The IWC provide the WWE with a hardcore fanbase, but also with a forum for fans to come and discuss the product. If people can do that, they are more interested in the product, and whats more the camraderie built on places such as this, and their own desire to see how the company works means that they are far less fickle than your average wrestling fan. In short, the IWC has made a hardcore and integrated fanbase for the WWE.
The extra dimension
Because of this fanbase existing and them generally being a little less naive of the product, it gives an added dimension to storylines. It is no coincidence that the highly successful worked shoot angles of the late 90s came about at the same time as the mass prevalence of the internet. This would never have happened without the IWC, which means that much of the Attitude Era would never have happened.
Its still happening today. If it wasn't for the IWC, nobody would have known about Jeff Hardy's drug issues, as it has never been publically shown on any media outlet. This basically made Punk's feud with him recently. No IWC, no legitimacy for Punk, which means he'd have had another dud reign again.
Knowledge which is assumed like Jeff's drugs, MVP's time in jail and HHH's marriage all comes about because of th IWC. Without it, there is no way the WWE could expect you to know, so the loss of those otential storylines is made.
New Talent
The awareness of external factors is not exclusive to the storylines, but also to the actual wrestlers. Unless you lived in a very localised region before the days of the IWC, there is no way you would know who a young developmental wrestler was. Bryan Danielson will debut with a little, not a lot, but a little popularity because of the IWC fans. If he had just been in a small indy promotion on the east coast before the IWC days, absolutely nobody would know who he was and it would make it harder for him to garner popularity. After all, its much easier to build on a tiny bit of popularity than it is to start from scratch.
Deliberate leaks
It sounds strange doesn't it, but it is a legitimate tool in just about all walks of media. To leak a small piece of information in order to leave people needing to quench a thirst for more is a legitimate tool that has been used by the WWE too.
Perhaps the best example is of the mystery wrestler backstage. How often do we see this news on websites such as this RVD is backstage at the Royal Rumble, and sure enough he made an appearence. When they want to keep it secret, as with Big Show's return, most people thought it was coming back after No Way Out, he then shows up, completely unnanounced on that PPV. The IWC didn't report that Masters was backstage the other week either. Its funny how something which may garner a few extra PPV buys is mysteriously available to the IWC, but something where suprise is the element is kept under wraps.
Greater accessibility
As well as being a tool for storylines, the internet has provided a tool for helping a wrestler get over with the fans. Thanks to the IWC, the demand is there for wrestlers to be online, both on official WWE Universe websites and on their own Twitters etc. The IWC's hunger for information means that they go on these websites and give the wrestlers a core audience, which can then be built on by non internet fans in arenas and thus, the company is given a boost.
The IWC can help a wrestler get over, and that is helped if they have an interaction with them. It all comes back to advertising again. If there wasn't an IWC these wrestlers blogs and things wouldn't be visited and the WWE would lose out on the revenue as well as the more direct benefit of having an over superstar.
Healthy competition
My final point is on a bit of a tangent to the others, but it is something to take to heart. It is thanks to the IWC that TNA has grown as rapidly as it has. Without it, there wouldn't have been the audience for those early weekly PPVs or when it got taken off FSN. As it happened, TNA was able to exist and grow.
But wait! TNA isn't part of WWE, so that's a bad thing, right? Wrong. Wrestling was stale as a monopoly. If you don't believe me, look at how quickly the ratings for Raw dropped off after WCW went bust. Now that TNA has become more popular than it ever was before, WWE has upped its game a little, and the average rating is up .5 on last year, and .1 on the year before that, for the first ratings increase since 2005.
The IWC has allowed competition to be at a competitive level inside 7 years. Compare that to the position ECW found itself in after 7 years, bankrupt with less than 10% of the wrestling audience, and you can see how much of an effect the IWC has had. Competition is what makes businesses thrive, and it is what took Raw from 2.4 ratings in 1995 to 6.1 in 1999, without the IWC we would have been quite a few years from seeing a rival promotion with widespread popularity.
I do not consider WWE.com to be a function of the Internet Wrestling Community. Why not? Plain and simple, it is a corporate website, a medium of company propaganda. The rules and restrictions placed on content, amount of news, chat, etc. is pretty significant.
WWE.com is an much a neutral member of the IWC as the Federalist Papers were a neutral cononist manifesto.
The website is not designed to give fans a forum, it's designed to sell advertising, push WWE products and merchandise, and promote their specific shows and storylines.
If the IWC had any effect whatsoever on WWE booking, I venture to guess that John Cena would not be a 6-time and current World Champion. Batista would not be back already, looking at an almost instant main event push. Vince McMahon uses crowd reaction, merchandise sales, gates, PPV buys, and ratings to determine pushes and the like - not the IWC. Sure, he may have a couple people on his team "monitor" the IWC, but that's more likely to see if spoilers are leaking and what people EXPECT to see happen.
Matt Hardy's job was saved by a huge internet campaign, but also by chants of "We Want Matt" in the crowd. That was an exception to the rule, because fans were so outraged by the situation with Edge and Lita. It made Matt a sympathetic figure. But how far did it really get him? He got his job back, and has received little to no sustained push since then. IWC notwithstanding.
And the Internet has nothing to do with Kozlov. He has gotten ZERO reaction from fans, partially because he is a black hole from which no charisma can escape. The first match he ever lost in the WWE was to Shawn Michaels on RAW, and everybody knew the outcome because the internet had been hyping Shawn vs Undertaker for months. In that regard, the internet KILLED Kozlov's steam, sure, but due to "The Spoiler Effect." He is an ECW mid-carder because he gets absolutely no reaction from a live crowd. Do you know where the reaction takes place when Kozlov wrestles? The urinals.
I disagree to an extent. I don't think the discussion of the IWC allows newer wrestlers to receive pushes. At least not in the WWE. It seems to me from what I read that the real IWC darlings are the indy wrestlers, TNA wrestlers, and ROH guys. That doesn't really help the WWE, because it promotes their competition. Remember, we're not debating whether the IWC harms professional wrestling, we are debating whether it harms the WWE.
As for your assertion that smaller, more technical wrestlers have broken through the "glass ceiling" to become champions more due to the IWC, I also think that's inaccurate. Randy Savage did it before the IWC exists. Same with Ricky Steamboat.
And since Shawn Michaels in the mid-90's was the worst drawing WWF Champion in the last 20 or so years, it's safe to say that IF WWE did go by the IWC in making that decision that the IWC was dead wrong, and in essence, harmed the WWE.
Wait, so the IWC-fueled, Edge-loving fan base is a good thing? Because, if nobody's told you yet - for the past 4 or 5 years Edge has been a heel. He's not supposed to have a fan base. And that's yet another reason why the IWC has harmed professional wrestling. Solid heels become popular good guys (Orton, Edge, Jericho) and popular babyfaces become hated figures (Cena, Batista.) The basis of professional wrestling is to be an athletic morality play of the struggles of good vs evil and art imitating life. When fans became too smart about the business and everyone became an expert, that willing suspension of disbelief ceased to be.
This is an interesting point you make. But I don't think you can look at a few storylines - vis-a-vis the Hardy / Punk angle, and say that alone makes the IWC relevant. I also don't think you can compare the storylines that the IWC helped to make favorably to the number of storylines the IWC has ruined through leaked spoilers and such, ex: Ric Flair's retirement angle vs Shawn Michaels, etc.
Furthermore, the IWC wasn't the reason for Hardy's drug suspensions being made public. That was a result of the wellness program guidelines that WWE instituted as a result of growing scrutiny from mainstream media and government about drugs and steroids in sports. WWE.com just happened to be the media outlet for it. The Hardy vs Punk feud and the direction they took with it is far more traceable to the Wellness Program than it is to the IWC.
Again, I am not saying that the IWC is all bad. I am saying that the negatives (spoilers, lack of fanship) vastly outweight the positives (information, forum for fans).
Your best argument by far. I absolutely think that the IWC's reaction, support, and campaigning for men like Bryan Danielson and Nigel McGuinness led to their being courted and signed by the WWE recently.
But think of the risk. Some past internet darlings have included men like Shelton Benjamin, and the result has been wasted pushes, increased fan criticism of the WWE on the internet including the assertion by internet fans that WWE was racist, and eventually the burying of a talent.
Let's assume that the WWE did read the IWC's reaction to guys like Shelton Benjamin and said "well, the IWC thinks this guy is a superstar, so let's push him. He's got a following." So they did, and Shelton was pushed before he was ready. He fell flat on his face, and the backlash was unfortunate. If Danielson and McGuinnes don't draw or succeed for the WWE, and the IWC is the reason they went after them, then are we really doing them any favors?
I also think it's misleading for you to suggest that the IWC is the reason WWE promotes young talent. They are doing it because established talent is getting older and is preparing to retire. That's simple sustainability.
Do you think that the number of deliberate leaks outnumbers the quantity of spoilers? How often do we read that Vince McMahon is furious with internet leaks ruining storylines?
And as for your RVD at the Royal Rumble example, let me ask you this - do you honestly think that fans paid the $50 to order the PPV just because RVD was rumored to be backstage?
In terms of the WWE, I don't think the superstars are as much involved in the IWC as you think. Yes, they are involved on WWE.com, but once again, that is a function of marketing and propaganda, less so of the Internet Wrestling Community as I define it. People who log on to WWE.com to see pictures of Kelly Kelly and read Santino Marella's WWE approved blog don't constitute the IWC. It's the folks of sites like Wrestlezone who read spoilers and then state "I can't believe they are going to give so and so another match they are wasting guys like so and so I am not even gonna watch lulz." A casual fan who occassionally logs on to a company website doesn't equate to a part of the IWC.
TNA is not yet direct competition to WWE in most ways. For starters, TNA's ratings increase has more to do with finally getting a cable TV slot than anything else. But the difference with WCW in the 90's was that they went into DIRECT competition with the WWE by placing a show opposite Raw during the Raw timeslot. That forced WWE to get better. A Thursday night show and some PPV's hasn't done anything to make WWE panic or turn on the gas.
All competition has been indirect thus far - WWE and TNA are both competing for consumer dollars. The DVD's compete. The video games compete. The merchandise competes.
For the "healthy competition" argument to work, competition would actually have to exist. As far as TNA goes, that's just not yet the case.