I'll argue that wrestlers SHOULD use agents.
I think wrestlers should use agents NOW, because the only legitimate game in town now is the WWE. It’s the major leagues of pro wrestling. The reasoning for this is simply if they become a big star, they can control how their name is used, how their products are marketed and control exactly how much money they can get from merchandise, royalties, and Pay-per-views. But the only way it would work is if the wrestler is an established star or has so much upside, that Vince McMahon is willing to negotiate with someone that has an agent. We’re talking the kind of talent that can change a company. A great example of someone who would have benefited immensely from an agent would be Jack Swagger.
Jack Swagger has so much upside, it’s ridiculous. He’s Brock Lesnar with intelligence. He’s great on the mike despite a lisp, he’s a helluva athlete, and he’s someone who can be built to become a major impact player in the next few years. He’s someone you could build the WWE around. And Swagger is someone who needs an agent to get his name out there in pop culture. It’s not that the WWE won’t do it; it’s a matter of when and HOW the WWE does it.
With an agent, a wrestler can control where he and how he promotes the product and on which stages. Of course it’s limited with the WWE’s flagship station, RAW, being on USA, which is owned by NBC Universal. So instead of just seeing a wrestler on Late Night with Jimmy Fallon or on the Today Show, you’d see them on other shows on other networks. The WWE limits the exposure of their wrestlers to simply promote the PPV or product that’s coming out at the time and that’s it. Other questions about real things and stuff that matters to them are limited if not completely avoided when on these shows. And also having an agent to negotiate with can prevent bitter ends to relationships when things go sour. If there’s an agreement already in place that was negotiated before things possibly go south, then no matter the circumstances, things are set in stone and understood.
A good example of how this could have worked for someone is Mr. Kennedy. IF he was able to negotiate the terms of using his name and the like, he may have been able to keep the Kennedy moniker and still use the catchphrases. Now, he’s Mr. Anderson, which isn’t as catchy, and frankly, is unrecognized. If he negotiates a contract with conditions with an agent to market him, he’d be able to keep his name…and still manage to give a percentage to the WWE of whatever he makes off of the name. Instead, Kennedy’s stuck without his name and released.
Of course, this would only work with the WWE, a company that has money and is able to negotiate this kind of thing. TNA doesn’t have the monetary resources to negotiate with an agent and will typically stay away from someone who has one. But the WWE is the money maker right now, and if I was a top tier pro wrestler, I’d hire an agent. It worked for Lex Luger.
Yes, Luger was the FIRST known wrestler to hire an agent and lawyers to negotiate contracts and how he could use his name. It was unheard of to do such a thing because in the mid ‘80’s, a handshake agreement was as good as a contract. Not with Luger. It shook a lot of things up in the locker room mainly because Luger was unproven and had not wrestled very much at the time. He had the look, but was not very proven as a dependable main event caliber wrestler. But with an agent, he managed to get a solid contract with some great money in a time where it was not very common to do so.
In conclusion, wrestlers nowadays need agents. They need them simply for money and marketing purposes. In a time where the economy is bad, wrestlers need someone to help them get the maximum dollar they can get for their talent. It also helps to negotiate terms while in good standing with a promotion, that way, when things go sour, you can always have things set in stone such as name usage and merchandise sales.