You know, Lariat, I think you're a very good poster. But you are dead wrong here. The changes that are being made to the WWE are doing nothing to harm the company.
That's actually debatable. WWE is very, very profitable at the moment, which is a miracle. However, it is a sure sign that Vince is correct to an extent in that wrestling fans will purchase his product no matter what. He has what one would call "blind loyalty" from people who aren't even necessarily thrilled with his product, yet refuse to give it up. It's like smoking. Old habits die hard.
Even though his base has been chipped away the past couple years, he has proven that he can simply make up for it by raising prices ... and people will still pay. Hats off to him.
However, at the same time, the fanbase isn't increasing. His whole goal was to start building a new fanbase, and that really hasn't transpired to any real degree. And there certainly is no sign of it happening either, with staying the course. If the fanbase was going to take off, because what they were doing was such a hit, you would have seen a much stronger signal by now. When the WWE changed direction with the Attitude Era, that concept basically took off to the moon. WWE took Raw from a 2.6 rating in 2007 to a 4.4 rating in 2008.
If they want to keep the current strategy to try to grow the fanbase with more kids, then they are going to have to do more than what they are currently doing.
They still fill up the arena every week
That's because of a couple things.
1) They are running smaller buildings than they used to ...
2) Attendance is heavily papered in this day and age with comps.
3) If you look closely, many times the upper half of many of the buildings are completely tarped off, giving the illusion that the building is filled to capacity.
pull near 4.0 ratings (which are higher than they have been consistently since 2004 or so),
Pull near 4.0 ratings?
WWE has pulled above a 4.0 on Raw three times this year so far. They did a 4.5 for Trump and did two 4.1's near Mania time. And notice that on each of those times, they were actually investing in the show with major angles (Trump, and Orton attacking Stephanie). That just goes to show that the wrestling isn't the draw. Rather, it's what they do with the show AND what they do with the talent in terms of storylines (which don't really happen anymore) and angles the talent is involved with that IS the draw.
After Mania though, it's usually all downhill ... especially with Football getting ready to start.
Their yearly average rating thus far is a 3.6. That is lower than all of the yearly Post Attitude Era ratings.
2002- 4.03
2003- 3.78
2004- 3.69
2005- 3.82
2006- 3.90
As stated, given that Football is around the corner, we can expect the 3.6 to go down from there. Looking at the prior years, the ratings for the second half of the year drop by about .4 points. Therefore, if trends hold true, Raw will probably finish around a 3.4 or so for the 2009 year. As you can see, that is still lower than any of the Post Attitude Era years.
and still have all of us watching.
Do you measure the IWC daily, out of curiosity, on whether the fanbase goes up or down? The IWC may watch, but the IWC is still insignificant in the Big Picture as compared to the mainstream fanbase.
Them creating new fans is essential to the WWE, because without a new generation of viewers, there would be no one to watch.
I've seen no indication they have done this to any real degree. What's the point in pissing off the majority of your fanbase, which is adults 18-44, to coddle to kids? Not that I think the WWE is necessarily coddling to kids, however the problem is that it isn't really coddling to anyone in particular and isn't aggressively targeting people enough.
If WWE does not wish to broaden its horizons with tailoring different shows to different age brackets, with all of the shows comprising the total fanbase ... then they should be making a choice. Either go after the kids or go after the adults. If they want kids, then they should market to kids. Honestly, I'd be fine with another Hogan-like Era or New Generation Era again. Hell, I enjoyed both of those Eras and would take either of those two Eras any day over what's on the TV screen today. At least both of those periods were interesting and had great feuds.
Or, if they want adults, then they should target adults. Don't just set the plate out in the trough for any of the farm animals that want it.
I understand that you prefer "shock" and all of that, and there is a product being put out for you. It's called TNA. Their storylines are also completely illogical, and if you could take a step back and assess things without a bias, you'd see that the attitude era is not what it's made out to be. It was shocking, yes, but it was also filled with garbage and nonsense.
TNA certainly isn't the best, but I will agree that those who enjoyed the Attitude Era will find TNA more comparable to Attitude-Era programming than WWE at the moment, which is actually more comparable to Ring of Honor or WCW at its worst.
I will say that one man's garbage is another man's treasure. I simply find it hysterical that the Attitude Era was responsible for making half of the IWC fans of the business to begin with, and everyone enjoyed the Hell out of it. Today, not so much. I'm willing to bet if Steve Austin came back as his old self and began flipping off McMahon and giving Triple H the middle finger, everyone would be ranting and raving about how awesome it is. Or if the old D-Generation X came back with the adult humor, not the juvenile humor we've seen out of Triple H and Shawn Michaels after the Attitude Era, everyone would love it.
I am convinced that what we have out here are simply a bunch of Vince marks. Vince could put shit on a spoon and spoon-feed half of you, and you would learn to like it. It all goes back to the concept of Blind Loyalty. You make Vince happy. He can still tell you what you want to see, which in turn, allows him to stroke his ego.
Today's product is simple
I agree with that, which is a major part of the problem. It is all wrestling and ONLY wrestling. That defies a formula that WWE has had in place since the 80's. And that was a formula that made people actually care about the talent who was wrestling. Just look at how dead today's crowds are, and compare that to any of the other Era's of the WWE. It's pathetic.
That one is really debatable.
There is nothing remotely entertaining about today's WWE. But I am glad to hear that McMahon's sophomoric humor with Santino Marella shaking his ass in a bikini is the kind of entertainment that is right up your alley, though.
ZZ Top did a wonderful job last week, didn't they? They had the fans in stitches. (*sarcasm)
If you are this bothered about the lack of blood, cursing, or sexual themes, then why do you bother to watch? Those days aren't coming back.
I, for one, am not bothered by the lack of blood. I have never been a big fan of blading and do agree with Ross in that the concept of it is rather unsafe, and to be frank, disgusting. I'd much rather them use a blood capsule for blood, and keep that info from the IWC. But if they want to do blood once in a while, that would be my preference. Quite frankly, I don't think the blood is that big a deal.
The cursing and sexual themes ... that is a different story. And if people don't understand why some wrestling fans like that with their wrestling, than that is unfortunate. Not every fan simply finds watching scripted matches amusing. Therefore, something else is needed to add drama to the product, to get people into the matches. Those kind of elements, along with the in-ring action, provided the perfect blend for Attitude Era fans, and that is why these fans want to see that product return.
On the same token, here you are telling WWE fans who once had this, and who want to see that product return, to go away or go watch TNA .... but the same could be said for fans like you. Why don't you instead go watch and support Ring of Honor, since that is essentially the type of product you enjoy. Nothing but match after match after match, with no storyline. If you get a thrill over analyzing the art of the wrestling match ... then seriously, why don't you go support Ring of Honor?
By the way, can I see that crystal ball you are using that says that the WWE will never see another Attitude Era? I find that a bit premature for you to claim to see into the future and predict such a thing. I'm simply curious how you formulated your opinion on that, as quite frankly, I am sick and tired of the ROH bots making this rather bold claim, with not a single shred of logical evidence to back it up. Kind of presumptuous to claim that there won't ever be another Era like that in 5, 10, or even 15 years ... unless you have a crystal ball which can predict trends in the business years into the future.