And since when is it the heels job to draw? Maybe that's the reason WWE has been getting such bad ratings recently. It's the heel's job to make the face look good so that he draws.
I seem to remember JBL pointing this out before. He refused to have T-Shirts since it would mean he could potentially have fans which he didn't want. He wanted to make people turn away from him and pray he gets his ass kicked by a great compelling face. And did he? Yep, from the current face of the company.