Can we put an end to all the nonsensical threads about The Streak ending? There are only about 5000 of these on the boards.... As always, it makes no sense for the WWE to end the streak, and despite what some might believe, there's no 'great rub' to be had for a younger guy beating him.
Consider the "rub" Chris Jericho got from defeating both The Rock and Steve Austin in the same night to become the first Undisputed WWE Champion. It's perhaps the biggest "rub" for any WWE superstar in the past 15 years - perhaps second in all pro wrestling during the past 20 years with only Goldberg going over Hogan topping it. It was a "rub" so great that Jericho was still bragging about it during his most recent heel run. But as great as that "rub" was - as popular as Jericho already was at the time - all it did was ascend him to main event status. It didn't put him on the level of a Hogan, Rock, Austin or Cena. He never came close to sniffing that level.
For someone to end The Streak, the WWE has to be 100% positive that that wrestler would ascend to the Hogan, Rock, Austin Cena level or else it's a waste. This guy can't just be another main event player. He has to become The Guy, the reason people buy a ticket and purchase pay-per views otherwise the monetary value of his ending The Streak doesn't equal the revenue lost by his killing The Streak.
So ask yourself, what is the monetary value of The Streak? Well, the WWE uses it to sell WrestleMania, DVDs and t-shirts. For the past few years, The Streak is the only reason we've even seen The Undertaker at all. If you kill The Streak, you lose a main event attraction at WrestleMania, you lose any merchandising opportunities centered on The Streak, and you likely lose any future appearances from The Undertaker. I don't have facts and figures in front of me, but I'd be floored if Jericho's independent monetary value to the WWE over the past 10 years surpassed the independent monetary value of The Streak. And if that's the case, then it would mean whoever were to end The Streak would have to surpass the value of Chris Jericho. Is anyone willing to guarantee that, over the next 10 years, Wyatt, Ryback, Reigns or even Bryan will surpass Jericho's value from 2002-13? I'm not. Hell, outside Cena, I'm not sure there's a guy on this roster that could surpass Jericho's value over the next 10 years.
And since that guy isn't on the roster, the safest financial bet for the WWE is to simply increase the value of The Streak. Keep feeding The Undertaker established stars - guys like The Rock, Cena, Lesnar, Punk - until he's ready to hang it up.