Promotion. That's what earned this show a larger rating this year. Last year, outside of Team Orton vs. Team Kingston, it was one of the worst build-ups to a PPV I've ever seen, there was practically no attempt to push for people to buy the PPV. This year on the other hand, we had a HUGE storyline going into it with Cena and Nexus. People were really wondering what was going to happen. Would Cena turn? Would he screw Orton? Would he screw Barrett? Would he call it down the middle? Would someone cost Cena his job? These were all questions that people wanted to see answered and that's why the figures up.