I fail to see just what Billy Graham's problem is. Seriously has he forgotten the way heels are supposed to act? Heels are supposed to be disrespectful and put down others, it's why you want to see them get beat. If a heel thinks he or she's the best in the world you can bet your ass they're gonna put down others who came before them. CM Punk is hardly the first wrestler to diss the "Legends". Hell, he was hardly the first one to do it during that episode. Wade Barrett was dissing Ricky "The Dragon" Steamboat earlier calling him old has been. You don't see him getting all butthurt. You know why? Because Steamboat gets it, he isn't a delusional old crank who still thinks it's 1985.
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You and a few people here make a very good point about Punk.
I was watching my brother's DVD of "Macho Man" Randy Savage. It made me remember that, back then, even though Savage was an awesome wrestler, he was booed. Why? Because he ACTED like a heel. He manhandled Elizabeth, he beat up on George "The Animal" Steele, he cheated to win the IC Title, and then cheated to keep it. But mostly because he "damaged" Ricky "The Steamboat"'s neck with a ring-bell. This incident was done so well, Steamboat sold it so well, that Savage was booed and jeered, and I imagine that many were happy to finally see the popular Steamboat win the IC Title off Savage at WM3. So, you had a character PLAY a heel.
Huk Hogan once said in an interview that , when he turned heel in WCW, he started getting death threats and needed security to escort him from the building. Now I know Hogan exaggerates, but I can imagine that people hated Hogan for turning heel at the time.
I couldn't stand the Honky Tonk Man for many years, because he was an annoying jerk who beat my favourite, Ricky Steamboat, for the IC Title. Someone pointed out that the fact that I was still so annoyed years later showed how effective Honky Tonk's "heel heat" was.
There are many examples. Andre The Giant got hated by tearing off Hogan's cross necklace on "Piper's Pit". Roddy Piper was hated for smashing Jimmy Snuka with a coconut. Even Vince McMahon got himself hated for screwing Bret Hart, and then trying to screw "Stone Cold" Steve Austin.
These guys knew how to be heel, to get heat. Today, many fans cheer heels and boo faces. So, to get a heel to be hated is quite a task. I think that Punk is simply trying to get EVERYONE to boo him, like in the old days. If he has to ramp things up by dissing legends to get truly hated, then so be it.
Most wrestling fans respect many of the wrestlers I mentioned above. They only hated them because they ACTED like jerks onscreen. Punk is trying to get the type of heat "Hollywood" Hogan, Andre, Piper, Honky Tonk, Savage, McMahon and others have garnered in the past. If "disrespecting" a few sacred cows is the only way, then it needs to be done.
I will be glad if there is more of this (going back to the day where the face was beloved, and the heel was truly hated). I can't stand Punk at the moment, he is such a jerk. But, all that means is, that he is doing his job, and doing it well.