It's been dead for a long time and I can blame Vince partially for it. How many stupid skits and characters such as Hornswaggle have we seen because Vince finds them funny? Fans such as Lariat, Norcal and I are old school. We love what used to be pro wrestling, in companies like the NWA.
The majority of casual fans, the largest audience of wrestling, enjoys the comedy skits and characters. Hornswoggle and Goldust are hugely over with the fans, Doink was a popular character, and Santino gets great pops. You and a small percentage of fans may prefer a more serious product, but the majority is who Vince caters to. If he did what the NWA did, the WWE would likely be in the same place the NWA is now.
A feud goes something like this back then: Dusty wants the world title, he challenges Flair at Starrcade, the Horsemen break his foot before Starrcade, Dusty and Flair cut great promos before the show, Dusty wrestles injured as the fans are desperate for someone to take the title off of Flair and they believe that the common man Dusty Rhodes can do it, Dusty wins the title with a rollup after a 21 minute match. That was the main event for Starrcade 1985 and it was huge. That my friends, is pro wrestling.
I agree. That is great and I personally love to see things like that, but fans today are more into flashy stories, big gimmicks, etc. Wrestling has evolved to fit the fans. A storyline like that is simply not what works today. That isn't something to blame Vince McMahon for. The fans created the change.
Today, the Orton/HHH feud is so horrible that it's hard to believe. Does anyone even remember why they're fighting?
Doesn't everyone on here sing about wanting long feuds that have time to develop fully and have a big payoff? That's what we have here. This all started with Randy Orton wanting revenge for being turned on by Triple H, and wanting to take everything from him. It's become personal and they just want to hurt each other. It could have been a good feud, but Orton and Hunter have absolutely
zero chemistry together.
The problem is that with the advent of potentially 9 hours of tv a week and somewhere between 12-14 PPVs a year, the wrestlers simply don't have the ability to come up with enough characters, angles and material.
The more shows there are, the thicker Vince's wallet. Overexposure hurts in the sense that the writers cannot keep up. Fans these days have attention spans of a goldfish and if you don't constantly remind them of what's going on and shake things up, they'll become bored with the product.
Back in the day, there was no such thing as writers or a creative team. There was a position known as a booker. His wrestlers would come up with characters or the booker would give them one and the booker would put together a card. You would have one show a week and would go from town to town having the same card because with no internet, unless you were at every show, how would you know what happened there? This was all well and good until the early 90s, when the worst business decision in the history of the business took place, and it started a domino effect that has crippled the business: Eric Bischoff got promoted.
That style of booking could never work today, regardless if Eric Bischoff is promoted or not. You couldn't do the same thing week in and out, because everyone has the results of every single show just a few clicks of the mouse away. Or, if you keep the shows private and off television, you make no money. You can hardly fault Eric Biscoff for the internet and nation television.
Bischoff made great television and was great at running a business. The problem was and always will be though: wrestling isn't a normal business and can't be run as such. There's a way to run a wrestling business and if it's not run that way, then it's going to fail. Bischoff was running an entertainment company, and once the NWO hit, it stopped being about wrestling and became about drama.
Because that was what the fans wanted to see. He simply made the smart business decision.
The WWF countered with the Attitude Era and the rest is history. The day that it stopped being about wrestling and became about entertainment and drawing as many people, wrestling fans or not, into the tent, wrestling was in trouble. The athletic aspect and story telling elements were thrown out the window or at least put on the back burner in favor of drama and comedy.
It's always been about wrestling in one facet or another. This isn't a giant soap opera. Things are settled in the ring and the title is, and has always been, the focus of the show. I don't know how you can say that story telling was thrown out the window when you also say drama was the focus. If by drama you mean "shock factor" and surprise, then I see what you're saying. But storylines, which have always been vital, are still focused on.
The WWE has since taken this to an extreme and the problem was simple: the massive crowds and audiences in the Attitude Era weren't wrestling fans. They were drama fans. The WWE has since tried to bring back that same level of drama to attract them, instead of doing the smart thing and making new wrestling fans.
No one is interested in fake wrestling. Wrestling has such a bad reputation, it'd be impossible to create "wrestling" fans. Everyone, and I mean everyone, who doesn't watch knows it to be "fake and boring". I don't see how you'd make new fans by focusing on the wrestling aspect.
A minor issue that's hurting WWE is the amount of title belts. There is no validation whatsoever to have 9 championships. Back in the days of true professional wrestling, you MIGHT have had 4: world, tag, midcard, low midcard, but you could get by and definitely thrive on three titles. With a simple number of titles, they easily mean more. Think about it like this: say you collect baseball cards and have the rarest card in the world. Due to its rarity, it's more valuable and people will want to pay a high price for it. It another million are made, why should people want your's when they can get one of their own and not have to pay high prices for them? It's the same concept with a belt. When Edge was in two Elimination Chamber matches in one night, the illustration was perfect: Edge didn't win one world title, so he'll go win another world title. Does that just sound ridiculous to anyone else?
Back in the day, you had one show. Now, you have RAW, SmackDown, and ECW, each operating as separate entities, with their own superstars, managers, and title belts. If you had only four titles, the number of superstars allowed to shine is cut down by 5/9. Whether we like it or not, this is still a business. To make the most money possible, they have four shows. Four titles could not effectively work with four shows.
This title situation creates another problem for Pay Per View: the mid card has no time to showcase their skills. Back in the real days of pro wrestling, one thing that was done very well was mid card title feuds. Magnum vs. Tully, Savage vs. Steamboat, HHH vs. Rock. All of those are epic feuds that got an epic payoff in the end and are very well remembered to this day.
After the brand split, they had RAW and SmackDown Pay-Per-Views every other month. All titles were able to be showcased as well as a couple of other matches, but a lot of the time, it wasn't entertaining. I don't want to sit through a throw-away grudge match between too lower-mid-card guys.
The reason for this was the show had a very simple structure back then: opener, low midcard, upper midcard, world title. There's no hot opener for a PPV anymore. The ECW Title, a World title/upper midcard title opens the shows now, making the fans already have to invest emotion and energy into watching the first match. There's no more random tag matches or cruiserweight matches to open the show. Let's compare last night's Bash to a classic PPV like Wrestlemania 3. The Bash: ECW Championship Scramble, WM 3: Can-Am Connection vs. Bob Orton/Don Muraco. Bash you immediately have one of three world title matches to open the show. You can't just throw something like that out there and expect the fans to jump right in. That's not how a wrestling show works. A wrestling show needs to be slowly built up to one main event.
I don't agree here. I don't want to see a show with a lackluster card filled with random tag-matches. I want to see a loaded card that I know, from start to finish, is going to be filled with big matches. Are you more like to buy WrestleMania consisting of an Intercontinental, World, Tag-Team, and Women's championship bout with a high profile grudge match and some throw-away matches, or a WrestleMania with a jam-packed, fully loaded card? I'll take the latter.
By using this formula, you leave open spots for the midcard to shine in and get noticed on PPV and tv by the audience. How many times have you seen the midcard match completely steal the show? Now think of this: when's the last time that truly happened and you didn't expect it to?
Jericho and Rey stole the show at The Bash. The last time I didn't expect it? It doesn't happen very often, so I couldn't tell you.
A third issue which spawns off of the dominance of the big two as well as the advent of national television is the downfall of the terrioty system. The territory system that was made strong under the NWA was a simple one, but very effective. You had a territory, such as Memphis and the surrounding area. It would have a champion, but there would also be the World Heavyweight Champion. Now once or twice a year, the WHC would come through your territory and feud with the top talent in every territory and especially their champion. A great example of this is Jerry Lawler and Ric Flair. One time Ric Flair came to Memphis where Lawler is obviously a god. Flair wrestled one match there, a fifteen minute draw with Lawler where the deal was if Flair couldn't beat him in the time limit, Lawler would become the champion. The time limit expires, Lawler wasn't beaten, and he demands the title. Flair said he never signed a contract, and Lawler slapped him. Flair talked to Jimmy Hart and wrote him a $10,000 dollar check, saying that the minute he heard Lawler was injured and out of wrestling, that amount would double. Flair never came back to Memphis wrestling, but Hart's stable and Lawler feuded for two years over that one incident.
Territories do not work in today's society.
Under the territory system, a guy like Lawler was built up to the level of a god. In today's system, he wouldn't stand a chance at getting a job. He got big in one area and developed his character until he had it down and THEN he went national. A guy like Shelton Benjamin would thrive in something like this. Say he went to the Florida Territory and stayed there for two years. Shelton is a natural talent but he's just not ready for a national spotlight. Put him in Florida (or any territory) for a year or two, season him, and make him the #1 star there, and THEN bring him back to the WWE. He has experience with being a main event guy, he has his character down, and he's ready for a big spot in WWE. With the death of the territory system though, this can't happen, as there's one minor league, FCW, and it's so crowded that no one has room or the time to shine there. Now someone like Shelton is floundering in the WWE because he never got the seasoning that he needed and he's been desperately in search of an identity for his entire WWE run.
Essentially, you want more developmental camps. I suppose that could be a good idea, but I doubt very much it'd make a profit or if there is enough talent to spread.
Finally, and perhaps the worst issue of all is the fact that there is no patience with anything in wrestling now. Everything is about getting things done as fast as possible with a high turnover rate. In today's product, everything is about geting things done as fast as possible and getting people to be quick stars with no real substance. A main event "feud" is so quickly done that there's no build up, no drama, and no real story. Miz and Cena gave me some hope. It was well thought out, it was well delivered, and there was a real story to it. How many matches can you think of that are designed based on the challenger just winning a #1 contender's match? that's not a feud, that's a requirement. Instead of a true reason to want to fight, it's like the champion is fulfilling a contract. There's no time given to a proper feud, which is hurting things even mroe.
I agree fully.
With so many PPVs, there isn't time to set something like this up. In the early days of the PPV market, let's say 1988, there were two WWF PPVs that year: Wrestlemania 4, and the first Summerslam. The feud between Hulk Hogan and Randy Savage was a great one, and it was given over a year to build up until you had one huge blowoff match at Wrestlemania 5. As Jesse Ventura said at the start of that match, "This is what the term main event is all about. This is truly the MAIN EVENT." This same thing was tried again for last year's Summerslam with Batista vs. Cena. hell they even gave them the tag titles, but they gave them three weeks to build this. It was built on name value alone, not substance. Why should I care that two guys have stared at each other and had a one week tag title run? I didn't and while the match was ok, it was far from memorable. Had it been given a build of say, six months, and I mean a real build and not "this has been built for years" as the commentators would want you to believe, I would have loved a match that big. Alas, in the name of the quick buck, that won't happen.
I agree here too, but wrestling fans are impatient. A feud can't last a year anymore. It simply can't.