I've enjoyed Cody Rhodes view on this new gimmick as "Stardust", it gave him a breath of fresh air at first but he's just been misused as a character and that's not really The Dust Brother's fault. Also there isn't exactly any long payoff to all of this right now - they are just both there and eventually we will get some sort of separation and we'll see Stardust taking the mantle of following on his older brother's footsteps.
However as much entertaining and as much Cody Rhodes really gives his all to make the character entertaining and have great matches, he's going to suffer the same fate as Goldust did in his heyday. A great great talent and a midcard gimmick - he will not be taken seriously, he's just too cartoon(ish). And that bothers me, because I've seen flashes of brilliancy out of Cody Rhodes - in many ways he reminds me of a "young Randy Orton", but they dropped the ball simply put. Now I don't know why, but fuck it's the IWC so lets speculate - some people say it's because of his daddy's relationship with The McMahons, maybe he's just too short for WWE to give him a serious push, maybe he just isn't marketable - and if that's the case, well fine I guess, but the kid does indeed have talent and passion for the business.
We'll never see him feuding with the likes of John Cena anytime near the future. He'll luckily be in the pre-show for this year's WrestleMania in a tag team match of some sorts or, if the lightning strikes, will have an opportunity to steal the show in a retirement match against his own brother - after that? It all depends of how big of a splash he made. Remember - Fandango was a gimmick people actually got behind for being a fun one, but where's he now? Damien Sandow was great as "The Intellectual Savior", however... Bray Wyatt has been the "character" of the last two years to put your eyes on - and did that really made him bigger? It's all about who the company sets their eyes on and not really how marketable the guy is anymore, which is a damn shame. Talent is talent, but right now, they all seem to be very talented - if Vince and HHH likes you, you'll get more television time and more money - example?
Rusev. He's not better than Big E. in the ring for instance, his gimmick isn't really that fresh or interesting, but he already shared a spot with The Rock and he's been kicking the crap out of everyone he crosses paths with and the gimmick is making people chant "USA" all over your country. It's not the guy anymore, so Rhodes will have to kiss some ass to be more featured as Stardust and don't make himself lose any momentum.