They've taken him off the main event scene and given him something useful to do; a good vehicle to keep him appearing heroic while being kept away from world title contention until.....well, until they accomplish whatever it is they started this for, perhaps to idle in place until people are less "sick" of him; it's hard to say.
I could certainly see it as a bit of both really. Ultimately, if the goal of having Cena as United States Champion is to elevate the standing of the title, Cena's the best bet to pull that off. Over the past 10 years after all, nobody has gotten the sort of consistently strong build and hype that Cena has; he's been protected to such an extraordinary degree that his seeming invincibility became more of a hindrance to him as a character and a detriment to other wrestlers on the roster. That brings me to the notion that this move also seems designed to give Cena something meaningful to do while getting him good & far from the main event scene. Due partially to the almost obsessive level of protection Cena's been given by Vince over the years, a lot of people are flat out burned out on Cena in the main event picture; even a lot of people who're genuine Cena fans are bored with him as champion.
But for those good folks who might think he's been permanently demoted, prepare to be disappointed. He's still here and when something big is about to happen, he'll be involved. He won't be "feudless" for long. A company doesn't take their biggest attraction and give him nothing to do, but this whole US Title business is a good way to take the accent off him for awhile while keeping him relevant.
Yeah, Cena will be back in the main event picture at some point. At some point in the future, I see John Cena winning the WWE World Heavyweight Championship at least once more to tie Ric Flair's record of 16 officially recognized World Championship runs. If he wanted to back in the main event by the end of next week, I don't think Cena would have any problems pulling it off. As crazy as it might sound, maybe Cena himself has gotten bored with being in the main event picture?
![Shrug :shrug: :shrug:](https://wrestlezone-data.community.forum/assets/smilies/puzzled-3d-emoticon-shrugs-shoulders-png.png)
I know that sounds a bit off considering that everyone would like to be a main eventer, but Cena's already been a main eventer; he's been
THE main eventer for a decade now and the result is that he's reached a level in his career where he doesn't really even need the main event scene to still be
THE main eventer in WWE.
For right now, I think the US Open Challenge is working just fine as we've seen Cena in some highly entertaining matches, for the most part, and he's succeeding in elevating the title; he constantly puts over the title and the angle gives him a meaningful reason to be on Raw each week. I don't think most of us think that there's much of a chance of him losing to his challengers but I think it's enough for fans that Cena's out of the main event picture and is performing in some quality matches. I think the US Open Challenge thing will go away before too long, the novelty of Cena defending the strap every single Monday against a seemingly random opponent will probably lose its allure in another month or so. Even a television championship defense each week would start to get old after a while, so I think it'll end soon and we'll see Cena embark on a more traditional feud over the title shortly after his program with Rusev is finished.