Thanks Sign Guy, and I hope we'll have a good clean debate.
Why WCW died at Bash at the Beach 2000
Introduction
Let me take you back to the year 2000. The Attitude Era is in full swing, the WWF is kicking WCW's ass in the ratings and the company is dying, the wrestlers drowning in a sea of politics. The question is when the ship finally sank. I believe that it happened on July 9, 2000 and I'll explain why.
What Happened?
Well the short answer is that Vince Russo took the sinking ship, shot it full of holes, set it on fire and got sued.
The long answer is that at Bash in the Beach 2000, Vince Russo decided to work an angle with Hulk Hogan and WCW Champion Jeff Jarrett. This angle consisted of Jarrett lying down for Hogan, and then Russo cutting a promo about how Hogan had played his "Creative Control card" to win the match because he refused to job to Jarrett. This promo culminated in Jarrett being reinstated as champion, given 'the original' belt, and Russo 'firing' Hogan.
Why was that so bad?
Because...
It made no sence
Did you follow my paragraph above? That's about as much sence as the actual event made. ANd what's worse is that the promo walked the lines between "Work", "Worked Shoot" and "Shoot" as it it was drunk resulting in a mess where to this day there's debate over what was a work and what was a shoot. Add to the confusion the fact that...
Nobody got it
Normal wrestling fans don't know or care about the backstage. The smarks would get it, but nobody else. The problem with booking an angle which will only be understood by smarks is that there aren't that many smarks compared to 'regular' fans. By confusing the hell out of the fans as well as...
They cancelled the main event
People wanted and expected to see Hogan vs Jarrett. That's what they paid to see. Russo took what the fans wanted and stole it from them. By screwing over the fans like this he gave WCW the lethal injection it had been been asking for since it started its slow painful death. After all, if you treat the fans like shit by screwing them over like Russo did at Bash in the Beach 2000, why should they continue to watch? However the fans fans wishes weren't the only things ignored by Russo...
The angle was forgotten
This incident was never mentioned again. In fact, to the larger Nitro audience it might never have happened. That's not to say that because it was ignored, it was unimportant. Infact, it being ignored maked it worse. This could have been a major angle, but instead what happened was swept under the rug and the viewers were left to scratch their heads. However, that's not to say that it was totally forgotten, because...
Hulk Hogan sued Vince Russo over this angle
To make a wrestler quit because of your booking is one thing. WCW did that quite a lot. Ask one of the surviving Radicalz. But to get sued for character defamation over it takes some doing. That's exactly what heppened though. Vince Russo crossed the line with this promo, and the biggest draw in the company took offence and fucked off because of it.
Why is it worse than WCW Champion David Arquette?
The reasons above prove why the angle was bad, but lets look at it in comparason to Arquette's title reign.
Arquette's title reign was done for what could almost be constructed as a good reason. It happened to promote Ready to Rumble, a movie featuring WCW stars. Now WCW went about it completely the wrong way, but they did it for the right reason. To make money promoting the movie. They did this well, as in the opening weekend the film made $5,257,778. There were no good intentions with Russo's insane idea that took place at Bash in the Beach.
Now as we all know, the road to hell is paved with good intentions, but the justification above is not the only reason that the title reign was more of a flesh wound than a lethal wound. David Arquette's title reign destroyed the credability of the WCW title. No denying that. However, a belt's credibility can easily be rebuilt. What happened at Bash in the beach couldn't. They could try to ignore what happened. But once you send Kayfabe to the abattoir, you can't get it back.
Conclusion
By Bash in the Beach 2000, WCW was in bad shape, but the lethal blow came there. Arquette's damage could have been repared. Bash in the Beach's couldn't.