You can't argue that creative has had it's share of problems. However, I'd argue that you keep bringing people to work with the same players expecting different results. Why was Aries run to stardom so great? It was a fresh star with some charisma producing something we haven't seen in TNA before. Aries was new. His feuds were new. His promos weren't the same old same old. Yes we've seen arrogant heels before, but it works. He puts his spin on it. Why did Roode versus Storm work. It was a fresh feud. We hadn't seen Roode as a singles star. We hadn't really seen Storm on his own much yet either. And the two definitely hadn't really feuded together before. But, it was an angle we've seen a million times. Former partners turned enemies. But, inserting new faces into these feuds made it seem new and fresh again. And while we had seen this before with Harris and Storm, it had been 5 years or so since that feud took place. Add in this revolved around the world title and it made it that much better.
TNA creative has been lazy in a lot of fronts. Hey we got Mr. Kennedy. Let's do the exact same thing WWE did. Give him a mic from the ceiling. Have him say his name...
There are tried and true storylines in wrestling. What makes them great are the people in them. TNA Creative needs to play to the strengths of their stars and be realistic about what those are. AJ Styles cannot carry a feud when a large portion of it will be storytelling through promos. Make it about who's a better wrestler. Put on great matches. I'm better than you kind of stuff. He's great in the ring. Keep it simple. He can produce.
Need a complex story where promos will carry much of the progression? Put a guy like Aries, Roode, or Storm who have the ability to do the mic work necessary.
In addition, TNA needs to turn over their roster a little more. I love Daniels and Kaz. And yes, they are doing some of the best work they've ever done, but I've seen Daniels and Kaz versus AJ, Samoa Joe, Abyss, LAX 1000 times. Why do we still have guys around who clearly don't move the ratings needle. Maybe no one can.
But, I'm ready for John Morrison versus Austin Aries. ECIII versus Kenny King. Gunner versus Magnus for the TV Title. I know Hardy does tremendous merchandise sales, but I don't care about his matches anymore. Truth is I don't care about Chris Sabin or Manik either. Get Mike Bennett, Kevin Steen, Shaun Ricker, Adam Cole, the Young Bucks, or some other guys that's out there who can produce just as good as Abyss, Hernandez, Kaz, Chavo, etc. I know Rhett Titus is out of ROH. Bring him in. ANX versus BroMans would be fresh.
I think TNA should take this opportunity to reset the roster. Save a little money. Focus on the strengths that they have in the main event guys. Get rid of the majority of the "experienced" mid card. Bring in some new faces. Stick to quality wrestling. Stick to stories that work. And really, really try to just be a solid wrestling company. Not go for broke. Be the Best TNA that TNA can be and not try to be the best WWE that TNA can be.