I don't really know what to think about this, as I actually really enjoyed Raw last night. I think this proves that a quick fix can't right the ship. They need to realize that WWE is sports entertainment...not entertainment. They can't continue to mask the fact that the business that they are in is primarily the business of professional wrestling. Start utilizing the talent that you have and start defending titles on television.
I actually enjoyed it as well. Although the matches were a little short, and I can't argue that, but when was the last time you can remember seeing the WWE accomplish as much as they did as last night? Think about it. Kennedy and Burchill's feud has a spot, DiBiase's feud continues (with a very logical "paid off the two strongest guys to soften them up" story to the match), Melina/Beth continues (as well as showing the women's champ), they upped the ante for the Michaels/Jericho feud in a nice segment, they showcased their top four main event stars (Cena, HHH, Hardy, and JBL despite how I hate him) but on top of that, they made all but JBL look good in the end. HHH loses a match that he dominates for the most part, JBL loses a matches that he dominates for the most part, Cena gets the upper hand on HHH after he gets the upper hand on him, and Hardy out of nowhere takes them both out to balance out how he only won by DQ. The only one that doesn't equalize is JBL, but, well, fuck JBL lol. And the money thing, yeah, it took up more time than the wrestling, but it ALSO reminded the fans that Charlie Haas existed, showed Maria for the people that give a shit, gave them 2 comedic segments (that I'm sure the people that like Hornswoggle's bullshit enjoyed, but I never really think these things are funny)...the only match that didn't contribute much was Cryme Tyme vs Santino/Carlito.
But on top of everything else...you know why this week's Raw was enjoyable to me? WRESTLING pushed the feuds forward, not 10 video segments of "let's rewind to 12 weeks ago and show you the same damn video that we showed you last week, but now we've added in the 2 spots from last week's show". Watching the CONSTANT ads for feuds as opposed to seeing the people in action is what we've been used to and its annoying. This week's Raw, we saw wrestling matches which progressed the storylines.
I bet if McMahon had figured out how to use the phone quickly enough, giving a few more minutes to some matches, nobody would be complaining at all (unless they're just mad that they didn't win). If I have a choice between seeing 10 or so 5 minute matches that are entertaining and progress a storyline, as opposed to 5 matches that last 10 minutes long and consist of "JBL versus D.H. Smith in a squash match, Kozlov in a squash match, Palumbo against Finlay, Umaga squashing Val Venis, Cherry vs Maryse", and then to make up for the lack of purpose, just squeezing in an hour of the same promos you've already run twice during the week....then shit, isn't it obvious to take the first one?
Anyway....that being said....its a shame that the WWE can't figure out what to do to get the ratings up - as long as its not "we need more comedy so give Hornswoggle another championship" type tactics. Maybe this will shock the hell out of them so much that they'll stop the endless squash matches and DQ endings and actually, you know, think about what's enjoyable to the fans.