If the only point of creating something is to prove to you that I can, then I'll pass.
I respect writing. I respect the ability for writers to collaborate, as this is not an easy thing to do. And, I respect the ability for this collaboration to manage so many moving parts at the same time.
However, there is a difference between doing a job and doing a job well, and the WWE writers seem to be solidly locked into the first category, whatever the reasons may be. As several have mentioned above, spending some time creating a week of storyline material is one thing, doing it for the entire year is another. Then, take into account injuries and storylines that need to be scrapped, and the difficulty level spikes.
I personally think that the WWE plays both their short and long term games poorly. Their short term booking is abysmal. They barely promote week to week matches, and give little reason to tune in the next week, besides, of course, "see what happens". Occasionally, we get a Smackdown match announced on RAW, but Smackdown isn't a big deal, and often, those advertised matches aren't either. Like many have said, you've got to get viewers thinking, "I need to see next week's show", as soon as this week's show goes off the air. The WWE is currently failing that goal.
On the long term side, they're very hit or miss. The Daniel Bryan slow burn worked, and would have been even better had Bryan not gone down to injury. But, the Roman Reigns build isn't working, and hasn't worked well before. Why? Because they're not adapting the storyline well to suit the reaction. They have a long term plan and are sticking to it, regardless of how many fans tell them, "we don't want to see this storyline". By doing so, they leave fans with two options, stop watching, or sit through something they don't like. Neither is a good thing.
