So sick of hearing how Cole sucks because he's "annoying". He's SUPPOSED to be annoying, he's playing the heel announcer. The other thing I love to hear is how he doesn't focus on the match and talks about this and that. The office tells him what to say and how to say it. Cole is not shooting on the mic all night, he's working. Any ratings problem isn't with Cole or Punk, it's Vince and the office. Maybe the old school fans who made the company are sick of bloodless cage matches, family friendly "extreme" matches, talking leprechauns, and stupid angles they push down our throats and then just drop without explanation. Maybe the newer fans laugh at the mindless hypocrisy of constant "anti-bullying" ads in between chairshots and beatdowns in addition to the things that go on backstage. Maybe they also laugh at the old guys trying to be "hip" by using the words "Trending" a thousand times an hour. The reasons the ratings suck is because the product sucks. Personally I think the only way Vince stays at the top of his game is when he is FORCED to. If TNA or another wrestling company exploded like WCW did, WWE would rise up to the challenge and give us something worth watching. I also am willing the bet the farm that if it did ever happen, all that "We need to be PG now" rhetoric would go out the window.