I thought about the WWE title a lot, because I really do think the spinner belt looks childish on anybody except John Cena. It works for him because he invented it (although Edge rocked the Rated-R belt...), but I think Miz would have been taken a LOT more seriously if he had blown up the belt and came out with a new and improved title that is fitting of the "best in the WWE".
I then thought about the stage, and while it's a bit annoying that everything in the WWE is so sterile and that ALL the shows use the same stage set-up...it's not that bad. I understand from a stage-crew perspective that flipping a switch and making the lights and projectionss go from Raw to Superstars to Smackdown is SO much easier than having to set up a completely new stage for recording. And it also makes PPV set-ups seem cooler I think...
I thought about a few more things like John Cena's superman character, the tag team scene, and the lack of midcarders with personality...and then it hit me.
Announcing. The current announce team's for Raw and Smackdown consist of Jerry Lawler and Booker T respectively, with Michael Cole appearing on both shows. I love Booker, but he's just terrible on the table. I thought maybe he'd improve after the first few months, but I think he might have gotten worse. He was brilliant as a trainer on Tough Enough and his ring work is still solid, but he can not announce professional wrestling. Jerry Lawler still has it, but he'll never been as good as he was with Jim Ross in the post-attitude days. And Michael Cole is...Michael Cole. He has the heel persona down, and now that his angle is over he's been a decent announcer again, but there's just too much damage done... I can't hear him without wanting to cringe. The every-other-week beatdown he gets from special guest hosts are even getting stale.
Announcing is the bread-and-butter of pro wrestling. You can have all the fancy high flyers, all the ring generals, and all the technical warriors you want, but without a solid announce team the televised product is going to fall flat. Look for all the best eras of wrestling and you'll find the best announce teams. Heenan/McMahon. Ventura/Monsoon. Cole/Tazz. Ross/Lawler. Today we've got the bored and generic Jerry Lawler that is out of touch with the current product, the god-aweful Booker T, and the annoying as hell heel character played by Michael Cole. The only problem is, Cole is supposed to be the face of commentary. The reason Lawler worked so well as a heel was that Jim Ross was the obvious face of commentary. Having the biggest heel in pro wrestling as the voice of your product is just backwards marketing. That's like putting a "made in Iraq" tag on American flags... But if you're WWE, what do you do about the current state of announcing?
They have an investment in Michael Cole. They can't just drop him and replace him with Booker T. As bad as things are now, that would make things 10x worse. Long term I think they need to start scouting for new blood. Scott Stamford has a cult following, but I've heard him on Superstars and I'm not impressed or convinced he has was it takes to call play-by-play for the major brands. Josh Mathews is probably the best commentator in the WWE right now, and it really bothers me that after so long they haven't pulled the trigger on using him. My gut says there is a lot of politics involved on that table. It's the same duo of Cole and Lawler that got Striker off the table when he was improving every single week and bringing a little bit of wrestling know-how to the team. If they were really interested in building a solid commentary team I would take Booker off the table and replace him with Josh Matthews on a full-time basis. I would them give JBL and Dusty Rhodes a call and have them relieve Cole of his duties on Smackdown so he could concentrate fully on Raw. I would then start looking for new talent so they could eventually move Matthews to the lead position and retire Lawler. Right now I just don't see them planning for the future. That doesn't surprise me though, because they never have when it comes to that position.