We all know that Eric Bischoff believes that controversy creates cash. We also know that ratings equal money. So in effect, controversy creates ratings, and ratings are translated into views and cash. In theory, the more controversial the product, the more people will watch it and comment on it, and the revenue will follow shortly after.
Controversy, like Orlando Jordans new gimmick, is a good way for TNA to generate some buzz regarding its product, which will eventually bring in good money for the company. Its a very sound and smart tactic, especially as an alternative to the PG WWE.
Having said all of the above, Since Orlando Jordan first made his debut with his current gimmick, I have been his sole defender. I was always anticipating what Jordan would do next week on Impact.
I have no issue with the gimmick; I find it is more shocking, than it is distasteful. Most wrestlers that are over with fans usually have gimmicks that are nothing but huge exaggerations of their natural personalities. Lets not nitpick about it, but the Stone Cold character was just an exaggeration of Steve Williams personality, just as Dwayne Johnsons The Rock gimmick was himself turned up 500 levels.
If Orlando Jordan is allowed to be himself, just over the top, then he might just be able to get over with the fans one way or another. Even if you dont agree with or like the gimmick, we cant help but talk about it every week as it is often the most talked about subject of Impact each week.
Popular music artists like Prince and Michael Jackson, made billions off of presenting fans with androgynous performances. The lines of sexuality, gender, and everything we were taught regarding the roles and attributes of both men and women were blurred.
So far, Jordans gimmick seems to be a reiteration along those same lines and could work in todays pro wrestling and status quo world. The Goldust gimmick, when first debuted was eerily over with fans, as were the ambiguously gay gimmicks of recent Hall of Famer Gorgeous George and Billy and Chuck.
These gimmicks worked because they blurred the lines of everything we thought of as being black or white. Goldust made sexual advances towards Razor Ramon, but he cavorted around with a voluptuous female valet; Gorgeous George was a mean, charismatic figure, but he was prissy and called himself gorgeous. People loved every minute of it.
These gimmicks worked with fans not simply because they produced intriguing characters, but because the storylines for were well written and the characters were booked appropriately. For every Chuck, Billy, Gorgeous George and Goldust, there is a Kwee Wee, Rico, and Kanyon.
So far, Orlando Jordans character is turning out more of a Kwee Wee than a Goldust as I originally thought/hoped.
I defended Orlando Jordans actions since the beginning. I was a firm believer of just give it a chance but even I know that no one ever gets a second chance to make a first impression.
Whenever you step out to present something for the first time to someone else, you want to make sure that you put your best foot forward so theyll be more willing to invest in your potential.
On this week of Impact (03.03.10) Orlando Jordan debut a new segment he calls The O Zone I had been anticipating this segment for a while and I thought it would finally be a chance for OJ to show his worth.
As soon as Jordan began to talk, I questioned what I had been defending in the previous weeks. Jordans actions had been greatly toned down, which I view as a disappointment as he is losing what makes him standout from the rest of todays wrestlers. Jordan sounded lost and nervous on the mic rather that over the top and over confident with his sexuality and abilities as a preformer.
I believe it is possible for Orlando to get over with wrestling fans and be a positive asset to the company, but in order to do so, TNA will have to push the boundaries without forcing the character down the throats of wrestling fans. A tough task considering many of which dont agree with his lifestyle and dont want to witness his sexual antics.
The success of this gimmick and character lies in TNAs ability to blur the lines and not cross them completely.