J.R.s catchphrases were all part of his character. He's an Oklahoman Football/Wrestling enthusiast and proud of it. I found banging on about BBQ sauce far more annoying than 'slobberknocker' or 'beaten like a government mule' but far less annoying than 'Vintage'.
Cole uses 'Vintage' when talking about people who debuted like 3 weeks ago or used a new move for literally the third time. Kofi debuts the S.O.S instead of just using his lame ass spin kick (sorry, 'Trouble In Paradise') finisher, and then the next time he uses that move 'VINTAGE KINGSTON!'
Christian does his falling reverse DDT, do we get a 'Vintage' there? No, of course not, why would we use that term for a consistently used manouvre by a guy who's been wrestling for mainstream promotions for at least 13 years? That would be ludicrous! Instead, let's call it a Twist of fate, even if there's not a Hardy for miles around.
Joey Styles would shout 'Oh My God!' because he was commentating for the poorest, least recognised in mainstream media, but contrastly the most violent and controversial promotion of all three main promotions at the time. It had a purpose. Not only was it helping to sell whatever ridiculous spot that was happeneing at the time, but it gave ECW that spontaneous unpredictability that was essential for success in that era. They weren't doing live shows whre anything can happen at any time, so they had to make it seem as unpredictable as possible. So not only was he shouting 'Oh My God' as in 'Oh My God, Funk's 63 and he's moonsaulting off of ladders! That's fucked up!', he was also shouting 'Oh My God!' as in 'Oh My God, I'd never have thought that i'd see a 63 year old man moonsault of a ladder. What the hell is going to happen next?'
Him screaming 'Cat Fight!' was far worse than shouting 'Oh My God!', but regardless of that, Joey Styles catchphrase could have been 'Well, that's my momma!' and he'd still be considered one of the top 5 announcers ever.
BECAUSE-HE-ACTUALLY-KNOWS-THE-CORRECT-WRESTLING-TERMINOLOGY-FOR-EVERY-SINGLE-MOVE-HE'S-EVER-SEEN. You'd never hear Styles mistake a falling reverse DDT for a swinging cutter, or calling an obvious spinebuster a powerbomb.
Cole spouts his crap in order to try and elevate talent and fails miserably, and as a result has actually created even more heat than he had previously, which i really didn't believe was possible.