I agree with getting back to pure wrestling. I remember Gordie Solie used to say the name on the marquee is wrestling and the word wrestling in WWE does come BEFORE entertainment. The product they put on should reflect that.
Personally, I am against the rosters coming back together. Before the brand extension, you saw the same few guys dominate most of the TV time for Raw and Smackdown. If the rosters were rejoined, there are certain guys that ou would never see.
I don't feel cutting down on PPVs is a necessity either. Considering each show has PPVs exclusive to their brand, they are spaced far enough apart. The problem is how the shows are put together, how wrestlers are used, and the presentation of each brand.
I'd like to see more cruiserweights and that division given some real attention. I'd like to see real women wrestlers. Why on earth would you fire the legit ones and then put people like Torrie in the ring? McMahon could learn a lesson from Paul Heyman in accentuating the positives and hiding the negatives. If you have these pretty faces, that have little to no athletic ability or can't wrestle a lick, why would you put them in the ring? Do those bra and panty matches really sell tickets? Use them as valets, managers, with actual personalities, to get their guys over.
I can't stand Batista or John Cena as much as the next person. However they are pretty popular. With that being said, they also, aren't that great in the ring to put it nicely. Wth these two being so popular, is it necessary that they are the champions of their brand? Granted the champion is supposed to draw, but you would also hope that your champion can actually put on a good match. The only exception to this rule should be someone like a Hulk Hogan, and although Cena and Batista are popular, they are not Hogan. And even in Hogan's case, his matches were entertaining. Keep the both of those guys in the main event picture, but they should never (or at least for any real length of time) be the champion. Acentuate the positives (their popularity, keep them in the main event picture), but hide the negatives (don't push them down the fans throats so that their flaws become more apparent). I'l end my rant here.