It's no secret that the current crop of talent aren't nearly as good as the superstars 10 years ago. WWE is just now getting to the point [hopefully] where someone other than Cena or Orton can carry the company, and have people care enough to tune in. The Divas divison died when its two biggest draws retired at the same time and they have yet to find adequte replacements.
I would also argue that creative isn't nearly as motivated because the current crop of talent isn't as good as it was in the past; the writers are "experimenting" to see what the fans want to see and what they don't to see. Once the WWE establishes a drawing product the writers will up their game and produce higher quality material.
Well, yeah, there is a bit of that, sure. But look at the Divas...I mean, I really hate TNA, I tried and it just seems too full of too much of what I didn't like in WCW right before they ruined it on me, so this is a lot for me to say. I checked out what Mickie James was up to these days and I was shocked to see her, in a tag match, with 3 other girls...and they wrestled. Like actually wrestled. A real match, for a while. While still being mad hot. The talent isn't gone, WWE is just going after a different 'look' for the divas division.
And the current guys? C'mon, the guys can wrestle, the rest is up to the writers at that point. It just seems like they're not even trying. Miz came from a reality TV background, you catch him dressed to the nines on TMZ, why isn't he a new 'Hollywood' heel? At least then it makes sense. CM Punk? If you're gonna capitalize on the Stone Cold comparisons, then give him a real corporation to fight. Air Boom are going to kickstart the tag division? Sweep up all your Smackdown guys that can't get play on raw and really get it going.
I mean, I get VKM has a lot of say in the stories, which can cause a 'too many hands in the cookie jar' syndrome, and that might be why he needs to step back. I'm not saying I could do better...but I could do better.