Ill Just agree with what everyone is saying, getting with Lita got Edge MORE over because he was a heel already, and like someone said, since the wwe´s audience consist on men more than women they thought edge was the man for getting with Lita, but at the same time, they boo Lita and cheer for the man she betrayed, so in a way both Edge AND matt benefited while Lita was hated. Now, Lita benefited from a booking standpoint, she had the biggest reactions as far as divas go, and sometimes in wrestling is better to have any reaction than no reaction at all. As far as the send off went, the fans never had a chance to cheer for Lita or have Lita evolve her character beyond being Edge´s girl. she was bood from may 05 till november 06. so the fans got a YEAR AND A HALF of constant heel and then out of nowhere they were supposed to cheer for Lita because she was retiring? I dont think so, take Trish, she was a heel until may 05 when she was taken out by Viscera, and then she came back as a face at unforgiven 05 and was a face until her retirement a year later. Lita never had a chance to be cheered again. Look how she was cheered when she did that cameo with Peewey, the crowd was given time to forget about her heel run and they cheered out of respect and happiness to see her.