Daniel Bryan was booked into a disaster match at WM to get Sheamus over, which backfired anyway because no one wanted to see Sheamus as WHC. Ever since then hes sunk back down to the midcard, which is where he belongs. Dont get me wrong, hes talented in the ring, but he hasnt been around long enough to hold a major title. WWE made the same mistake with him they made with Del Rio, they allowed someone's outside popularity affect their careers within the WWE. Dropping a word title on someone who hasnt been around for long and hasnt done anything significant to earn it is going to hurt the product down the line.
Vince's grudge against anyone who gets themselves over without WWE's help is what cut Ryder's push short. If Vince pushes him, every Joe Shmoe is going to start a web show and expect the same results. Vince wants to push a guy because he feels the person has earned it, not because the internet demands him.
Daniel Bryan hasn't relied on 'outside popularity' - he's proven he's one of the best professional wrestlers in the world; in the ring; with a microphone; even on commentary... when talking about bears. Kofi Kingston's a midcarder. R-Truth's a midcarder. Alberto Del Rio, Dolph Ziggler, Jack Swagger - midcarders. Daniel Bryan is a main eventer. Daniel Bryan is comfortably skilled enough and popular enough. Oh, and he's been with WWE three years now. John Cena won his first WWE title in under three years.
Internet people aren't ghosts. Money from people with an internet connection is the same as money from people without one. Shit, people with an internet connection probably have PayPal - you can make money from them even quicker. What Zack Ryder proved is that internet popularity can translate into real popularity: selling t-shirts, putting asses in seats, getting televisions turned on, getting everybody in Madison Square Garden to fist pump in unison. Ryder could have got over by giving handjobs in the parking lot after the shows, what does it matter? Money is money. It's just childish to stomp your feet and go, "No! No! I don't want these stacks of cash! They come from the wrong kind of people!"