This is the same promotion where Vince McMahon gave himself the World Heavyweight Champion twice, first in the pre-Brand Extension era by beating Triple H on SmackDown for the WWF World Title back on SmackDown in 1999. Eight years later he wins the ECW World title (yes I know this is far different from WHC and WWE Titles but at the same time not so) from Bobby Lashley at Backlash 2007.
And yes I know both titles were won under dubious reasons, but still, it was a less than necessary booking decision in my opinion because you could have had something a lot better than that? I mean seriously, the guy who runs the company winning the title, TWICE?
I mean Verne Gagne has done this with the AWA World Title and even Jerry Lawler had done it when the USWA was still around but at least those guys used the title in the storyline to put people over. With Vince McMahon he vacated it the first time in the less than spectacular six pack challenge at Unforgiven of that year and then he lost the title back to Bobby Lashley in yet another "evil owner vs Superstar" contest.
So yes, while Jerry Lawler is nearing retirement age at 62, and the fact that we have two World Titles in WWE, what harm is it really going to be to give him a shot at the WWE Championship, the man is a legend in the business and he has never won a title in the promotion to begin with. In the brand extension era, with the multitude of titles, giving a sentimental title reign to Jerry Lawler is not a harm, after all Miz already did a similar favor to Bret Hart for the US Title, and yes while it's a secondary title an "old man" still won, bottom line.
I really don't see this scenario doing any harm considering how we are not even in the boom period of the Attitude or Hogan eras anymore, and the title picture is so watered down anyway. Seriously, what harm is it really going to do if Lawler wins the title, plus there's 13 PPVs on the schedule, it can't hurt to give Lawler one event out of 12 others that he won't probably even wrestle in. But realistically I don't even see him winning, although I'd like to and I support my stand that it wouldn't be any worse than "Vinnie Mac" ransacking the gold like he has before.
But seriously from the tripe I've read here about the anti-Lawler stance...my god, this generation of wrestling fan has become so spoiled and finicky I just can't believe it. I honestly think a lot of people on here would appreciate this great artform if things were back to 4 PPVs a year with the Saturday Night Main Event specials returning full time to fill the role that they used to when we didn't have so many frivolous and overpriced pay per views, but that's another topic for another day.