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How to Fix the WWE: Lariats Take
DISCLAIMER: THIS POST MIGHT OFFEND SOME FANS OUT THERE. GOOD. BECAUSE LAST TIME I CHECKED, HAVING AN OPINION ISNT AGAINST THE LAW. SURE FOLKS MIGHT MAKE SOMEONE LOOK STUPID, BUT OUR OPINIONS AND THOUGHTS ARE WHAT MAKE US SO DIFFERENT. THIS IS MY PERSONAL TAKE ON HOW TO FIX THE MENUCIA THAT IS THE WWE AND TO HOPEFULLY PUT THE WWE BACK ABOVE A 3.0 IN THE RATINGS. ENJOY THE SHOW
Now, onto the topic at hand
The most recent ratings for the WWE have shown a steep decline in viewership. Monday Night Raw lost close to 400,000 viewers from the 5/1/2013 edition of Raw. More importantly, the ratings for this past Raw were a 2.9. Want to know how bad that is? The very last edition of WCW Monday Nitro was a 3.0 in the ratings. Some folks might not take this seriously, but what the WWEs doing isnt working. The first hour of Raw lost its most viewership since extending to a 3-hour format. And the competition isnt as fierce as, say Monday Night Football and Fall TV.
Sure the NBA playoffs are intense and NHLs playoffs are going on, too but last time I checked, that didnt matter when the WWE was doing things right. Raw flourished during the days where Jordan was dominating basketball and when the NHL was much more competitive.
Before I offer my fixes to help Raw, lets go over what I believe is the downfall of Raw at this point.
1) Overexposure Nothing hurts a product more than overexposure. Seeing too much of anything will make it less appealing. Big Bang Theory somehow transcends that, but the rest of the TV universe does not. The WWE has Raw, Smackdown, Superstars, Main Event, and Saturday Morning Slam, plus a PPV each month, and a website full of classic matches. Too much of anything will eventually make you sick. Its science.
2) Three Hours of programming One of the many things that lead to the downfall of WCW Monday Nitro was being on the air for three hours. Back then, Nitro done this to make sure they had a head start on Raw by airing unopposed for an hour to build their card so fans wouldnt click over and watch the WWE. So why is the WWE doing this? Theres no competition on Monday Nights. The 9PM title slot is Raws signature. And if the extra hour would put more wrestlers on TV, then Id be for the move, but all they use that extra time for is recapping every stupid thing that happens over and over again. Its a waste of money and talent to add an hour to programming and not be productive with it.
3) Social Media The last thing any wrestling promotion should do is embrace anything to do with being social. Wrestling was founded on being a mysterious event that was entertaining. We knew that Flair and Rhodes never had drinks together. We knew that Hogan and Sting didnt go eat dinner when they were in WCW. It was whats called kayfabe something the WWEs completely lost touch with. Vince McMahons never been a fan of wrasslin as he likes to call it. Hes in the sports-entertainment industry. Many documentaries and interviews have stated that Vince hates wrestling in the traditional sense. His wrestlers are superstars and the fans are called the WWE Universe a rather contrite thing to do, I might add, to name your fan base. Because being just a WWE fan isnt enough. You have to be encompassed into the UNIVERSE! Now, what Vince has done is have his cronies create an app for smartphones to catch action during commercials and to see backstage activity that they wouldnt see on actual television. Ive got news for you; no one is sitting on their couch with an iPad in one hand, a computer with a webcam in front of them, while watching Raw on TV. And if you do such a thing, please do yourself a favor and find the nearest wall and hit your head against said wall as hard as you can. The average fan wants to simply watch the program and be left out of the loop on certain things. Its what makes the world of pro wrestling so unique. Instead, Vince McMahon wants to break that fourth wall and pretty much let everyone know what goes on, even if it exposes the inward workings of the business.
4) Talent Ive watched the WWE full time since 1987, and I can tell you that Ive never seen such a lackluster amount of talent in the WWE at one given time. During the Attitude Era, any number of wrestlers could have taken the ball and ran with it. You had Stone Cold Steve Austin, The Rock, HHH, Undertaker, Kane, Kurt Angle, and numerous others that could draw a crowd to the arena. Now, you have John Cena, Dolph Ziggler, Alberto Del Rio, Jack Swagger, Ryback, Daniel Bryan, Kane, CM Punk, and Chris Jericho. Out of the names mentioned, who would you trust to take the WWE to the next era? Now, theres some potential with certain superstars, but its worrisome to see a lack of depth when it comes to main event talent. And on top of that, part time wrestlers like The Rock, Undertaker, HHH, and Brock Lesnar are your biggest money drawing wrestlers. Thats not good.
Now that Ive gone on a tangent about whats wrong with the WWE, heres how it can be fixed.
1) Less is more I know that Vince and the WWE want to generate as much revenue as possible, but something has to be dialed back. What I would do is take the first hour off of Monday Night Raw and put it back to 9PM, do away with Main Event and put Superstars on ION TV instead and keep Saturday Morning Slam for the kids. I would also do away with the behind the scenes bullshit on the WWE app. Break news if you want to, but no more backstage stuff and no more watching what is going on during commercials. Also, TouT has to be gone. It makes no sense to have software that lets you tout what you want to say for 15 seconds. The WWE apparently invested five MILLION dollars into TouT. I can think of so many different places where that money would have been put to better use. Id also have the wrestlers tweet NOTHING but kayfabe stuff. No more insider talk or anything like that. Stick to the script. No interactions with faces or heels unless its one of them telling the other that theyre going to rip them apart. Protect the business.
2) No more scripted promos! Nothing is dumber than seeing a member of the WWE flub a line or look at cue cards when theyre trying to convey an emotion. Were asking too much of wrestlers to have to read a certain thing on a cue card. In the old days, you were given bullet points to hit, and if you hit them, you got the point across. You were given 2-3 minutes to cut a promo and thats it. No remembering lines or rehearsals. Speaking from the heart is what made guys like Ric Flair, Hulk Hogan, Steve Austin, and The Rock so great. Now, its making the current wrestlers look unprofessional and untalented. Teach the right way of doing things.
3) More talent development locations You know that five million dollars spent on TouT? That could be used to open up at least three to four new training facilities across the country. Its a simple concept open a territory in California, Texas, Florida, and either New York of Philadelphia. You make the talent travel as if theyd be traveling in the WWE, give them titles to defend and teach them the ropes of the business. And have one show featuring ALL the territories! Have them cut promos, wrestle enhancement talent, and learn how to make it in the business. Teaching new wrestlers how to handle the daily grind of the road will go a long way into making better superstars.
4) Bring back some realistic elements When someone takes violent shots throughout a match, bruises and aches and pains take place. If your head is rubbed into a cage or meets a folding chair, itll cut you. If youre put in a submission hold and you tap out, that appendage should hurt for a few days. My point is that those elements are done away with for the most part. Bring back some occasional blood in cage or hardcore matches, or have someone miss TV time or be unable to wrestle because of an injury. Its those little things that can make a huge difference in fan experience.
Thats my personal take on what I would do to fix the WWE.