I think in this day in age the first thing we want a guy we like to do is become world champ. But I think people forget that you can be successful without being "The Guy" or "A Main Eventer".
I am not a guy who will say the Attitude era had better talent but I will say people knew their role for the show. Same goes for the Golden age of wrestling the talent knew their role.
Not every star has to be big. They just need to know what they need to do. Does Dolph Ziggler need to become a main eventer? What if he becomes one of the best mid carders of all time and his part of the show was to have the best match every night. That could be his role. People might be mad that he is in a tag team with Swagger but what if they become a great team. Miz and Morrison together were awesome in my eyes. Yes some want to see them by themselves (even though Morrison is not there anymore) but they worked well as a team and I think that was their true role.
Santino's role is to be a fan favorite make people laugh and just have a good time. Just because he does not become world champ does not mean he is less valuable then CM Punk or anyone else.
Here is a little example outside of the WWE. It may sound nerdy but I think it fits perfectly here.
Star Wars
Luke Skywalker was the main character and he was a great good guy. The story was his pretty much but how many of you guys wanted to be Han Solo or Darth Vader? If you want to talk about the new films how many wanted to be like Darth Maul? The guy was in one movie, not even in it much, and did not say much but his character was done so well in his role that he was loved.
What I am trying to say is not every guy needs to be "the next big thing". Some guys can be big stars and can create memories without being a world champ. Piper, Ted Dibiase, Jim duggan, Rikishi, The Dudley Boyz, and more can all walk away from their careers and say "I may not have been the poster boy or the world champ but I gave the fans a show and entertained them". Even Kane before 2010 could have said that (I really don't count the 1 day title reign)
So before you say "Wade Barrett, Cody Rhodes, Dolph Ziggler, Kofi, Swagger, R-truth, or any other guys NEED to be main eventers...first ask yourself how could they help the WWE another way.
I am not a guy who will say the Attitude era had better talent but I will say people knew their role for the show. Same goes for the Golden age of wrestling the talent knew their role.
Not every star has to be big. They just need to know what they need to do. Does Dolph Ziggler need to become a main eventer? What if he becomes one of the best mid carders of all time and his part of the show was to have the best match every night. That could be his role. People might be mad that he is in a tag team with Swagger but what if they become a great team. Miz and Morrison together were awesome in my eyes. Yes some want to see them by themselves (even though Morrison is not there anymore) but they worked well as a team and I think that was their true role.
Santino's role is to be a fan favorite make people laugh and just have a good time. Just because he does not become world champ does not mean he is less valuable then CM Punk or anyone else.
Here is a little example outside of the WWE. It may sound nerdy but I think it fits perfectly here.
Star Wars
Luke Skywalker was the main character and he was a great good guy. The story was his pretty much but how many of you guys wanted to be Han Solo or Darth Vader? If you want to talk about the new films how many wanted to be like Darth Maul? The guy was in one movie, not even in it much, and did not say much but his character was done so well in his role that he was loved.
What I am trying to say is not every guy needs to be "the next big thing". Some guys can be big stars and can create memories without being a world champ. Piper, Ted Dibiase, Jim duggan, Rikishi, The Dudley Boyz, and more can all walk away from their careers and say "I may not have been the poster boy or the world champ but I gave the fans a show and entertained them". Even Kane before 2010 could have said that (I really don't count the 1 day title reign)
So before you say "Wade Barrett, Cody Rhodes, Dolph Ziggler, Kofi, Swagger, R-truth, or any other guys NEED to be main eventers...first ask yourself how could they help the WWE another way.