I'm reading a documentary on Ed Lewis and there are some interesting things being mentioned. The fact that promoters were willing to expose the business because they were bitches, and some of the angles were ridiculous. Lewis actually worked an angle in court that made the front page in the newspapers. And he was dirty and worked as a heel for later in his career.
One thing is for certain is that Jim Londos was the powerhouse draw of the 30's if Lewis was considered second. Did some research and Londos not only drew gates of 20,000+ regularly along with the gate record of 40,000, but apparently he drew close to 100,000 while in Greece. And at least 3 different sources have sited that.