Honky Tonk Man was before my time (I was born in 1988, I didn't get into wrestling until 1999 and I never really delved into anything pre-1996)....so can you elaborate a bit or direct me to some videos/articles about him?
Honky was a low level comedy character (wrestling Elvis impersonator) who was doing nothing for the most part. One day there was a dispute between Steamboat and Vince over Steamboat taking some time off when Vince had just had him beat Savage at WM 3 in their classic. One day in I think June, Honky won the title on Superstars (the major show then) in one of the biggest upsets in company history.
Everyone was stunned and the idea was that Honky was going to lose the title fast. He drove everyone crazy and everyone knew he had no business being in the ring with the far more talented guys like Steamboat and Savage and Santana and all those guys. Everyone thought that his next defense would be his last.
Then Vince got an idea: what if Honky didn't lose the title? What if he kept if for a long, long time? And that's just what he did. For the next 16 months (a record for longest reign), Honky got counted out, disqualified, won by cheating, had Jimmy Hart interfere, and every other possible way to cheat, steal and lie his way into keeping the title. Honky getting destroyed by Savage and then getting intentionally DQ'ed would headline house shows and draw fortunes as EVERYONE wanted to see him get what was coming to him and they knew it would happen eventually. Vince just kept stringing them along and counting every dollar they gave to see Honky get beaten up.
So that leads us to Summerslam 1988 where Honky, ever the genius, issues an open challenge and this happens. Just listen to the pop when the pin happens. It's one of the loudest you'll ever hear.
One of the most brilliant ideas ever and one of the best blowoffs to an idea of all time.