It needs to happen pretty soon if it's going to as Reigns is in a weird place. Some fans love him but others are going to boo him no matter what.
Corporate, especially with that smirk.
Are WWE 'smart enough' to kill two birds with one stone by having Reigns turn on Ambrose and go corporate at the same time?
The story writes itself for both characters(Reigns is 'the Chosen One', Ambrose is the Underdog that has been betrayed Twice!) and they both would surely be elevated by it as Babyface and Heel, ntm, Rollins' return from injury would definitely see the SHIELD trio 'make it', lMO.