Aries was red hot but they could have given him a slow build to get him waaaayyyyy over. But they rushed it to give it to Hardy for hid also lackluster run.
I have always wondered about TNA's logic. Well there lack of logic.
It's not really an issue over logic. Logically most things they do makes sense, contrary to what most post around here will have you believe. What doesn't make sense is their
impulse. You can have something occur that logically makes all the sense in the world, but logic only dictates a portion of the story-telling. Pace also matters, so when something logical occurs at a snails pace, or at the pace of a jack rabbit, neither tends to feel like it was done right.
When James Storm is made champion and beaten a week later, it's not his being beaten that defies logic. Logic tells you that it makes sense for a face Storm beating a heel Angle to become champion only to lose the title to a heel Roode — his former partner/best friend. What doesn't make sense is that it occurs one week later. Impulse.
TNA's logic is an often mischaracterization. Their impulse is what they deserve so much more flack for, because so many of their would-be momentum shifting choices came across premature. Not illogical.
That's why some of the best work they've done is with the slowest burns. ECIII's rise to the top, for example, and eventual championship victory were fantastically booked, logical, and not at all impulsive.