No offense to cretins everywhere but this is pretty ******ed. Let's count the ways:
Before we get started might I suggest a bit of proofreading?
It really goes a long way. Making posts easier on the reader
ultimately makes the author look competent; but I digress.
Moving on:
1. People don't "see" the IWC as being irrelevant; they ARE irrelevant. You yourself put them at about 10% of the total audience/fan-base. What business savvy person would cater to such a miniscule part of their revenue stream? Sure, if that 10% was somehow responsible for 90% of profits there would be a point but that simply is not the case. Quite the opposite in fact.
They "either make blogs"
OR they what
? What else do they do?
2. If they are the MOST OUTSPOKEN surely people are aware of them and their ideas; No? More than likely those in charge simply don't care. (See no. 1 above.) Hearing and listening are very different things.
No sarcasm: What does "go mogul" imply and entail?
And does it require the IWC to leave their parents' basements?
If so, I foresee major complications. (That last bit was sarcasm.)
   
Journalism
noun 1.the occupation of reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business.
2.press
3.n/a
4.writing that reflects superficial thought and research, a popular slant, and hurried composition, conceived of as exemplifying topical newspaper or popular magazine writing as distinguished from scholarly writing: He calls himself a historian, but his books are mere journalism.
3. As you can see from the above definitions the IWC (to varying degrees) already is a journalistic endeavor in many respects. In fact guys like Meltzer and Alvarez have even turned it into a business.
"Someone need to speak for the IWC"?
EVERY time a member OF THE IWC speaks, writes, tweets, blogs, reviews, etc. SOMEONE IS SPEAKING FOR THE IWC. As such I really must insist again that the IWC's voice is indeed heard loud and clear. Your postulation, then, is false. Accordingly, any successive premise based on said fallacy is at best up for serious debate and at worst so worthless as to not even be wrong.
Meh, I lost count. Anyway, the main problem, as I see it, is that the IWC's opinions and ideas often (but not always) fly in the face of what the masses would prefer to see and consequently spend money on. Now since wrestling is a business it's in the businesses' best interests to follow the money trail.
Let us also not forget that (most) people are extremely lazy. Since the silent majority keeps their discontent to themselves and/or is mostly accepting of "business as usual" the remaining vocal minority will forever be seen as the fringe group, full of sound and fury, signifying nothing
.
That said, even if the majority's quibbles were heard and subsequently ameliorated, thereby theoretically increasing profits, chances are their wants would be in stark contrast to the wants put forth by the fringe. This would potentially push the IWC even further down the list of relevance as businesses would have even less reason to consider the outsider perspective.
Ultimately I just can't agree with what it is your proposing let alone the notion of the accompanying "solution".