Although these terms could be used to describe Johnny Ace (especially "Mr. Future Endeavor"), I thought of something else that I don't believe anyone has mentioned in this thread yet. Now...this is an absolute long-shot , and even I don't believe this was why the WWE decided to trademark these "names"...but what if the WWE is going to create a new "concept match", similar to TNA's old "Feast or Fired" match? Again, I believe this is an EXTREMELY unlikely scenario...but anything is possible, and it's just the first thing that popped into my head upon seeing the term "Mr. Future Endeavor".
What if the WWE decides to create a match where there are three briefcases involved (similar to TNA's "Feast or Fired" match)? I know that TNA's "Feast or Fired" match had four briefcases involved...but for this concept to work in the way I'm about to describe, the WWE would use only three cases. The three briefcases would be suspended above the ring (similar to Money in the Bank, or Feast or Fired), and the contents of the briefcases would be random (just like TNA's FoF match).
The hypothetical match I'm speculating about would have to replace the WWE's current "Money in the Bank" format (which is the exact reason that this idea is so unlikely). In this theoretical match, there would be three "winners" (three Superstars grabbing briefcases, not knowing what each case contained -- because the contents of the cases would be random). The contents of the briefcases would be "Mr. Money in the Bank: Raw" (a shot at the WWE Championship), "Mr. Money in the Bank: Smackdown!" (a shot at the WWE World Heavyweight Title), and "Mr. Future Endeavor" ("winner" of this case would be "Future-Endeavored" / Fired). Again, I know this idea is waaaaay out of the realm of possibility/probability, so please don't jump down my throat about this. I'm just throwing this out there as a "what if?" scenario.
Obviously the way this match would work is that the "winners" of these three cases would open them after the match (similar to how the Feast or Fired cases were opened in TNA), and their contents revealed. One superstar's case would contain a WWE Championship shot, the next would contain a shot at the WWE World Heavyweight Championship, and the holder of the last case would be "Future Endeavored" (aka: fired from the WWE, or fired from their show...ie: if it's a Raw Superstar, they go to Smackdown, or vice versa...or maybe they're just gone from the WWE all together).
Again, I know that this idea is ridiculously far-fetched. If the WWE created a new "Money in the Bank" concept match such as this, it would have to replace their current MitB format (which has been proven to draw, and work wonders for the MitB briefcase winners in the past). I guess for an idea like this to work, the Money in the Bank PPV would have to make this "new concept for MitB" the very last match on the card (instead of having two Money in the Bank ladder matches, like the PPV has had in the past). I guess an idea like this would make the Money in the Bank PPV more similar to the Royal Rumble, where the "winners" of the three supposed briefcases would either be awarded a shot at one of the two WWE World Titles, or they would be "Future Endeavored". Like I said, this idea is a bit "crazy" (and HIGHLY unlikely)...but like I said before, this was just the first thing that popped into my head when I saw the term "Mr. Future Endeavor".
I agree with the majority of posts in this thread, that the trademarked name of "Mr. Future Endeavor" is probably going to refer to John Laurinaitis. If CM Punk hasn't already referred to Johnny Ace as "Mr. Future Endeavor" (I don't think he has, yet), then Punk will probably call Mr. Laurinaitis this term in the future. If this is the case (and it seems that this has the best probability of being accurate), then the WWE is just trying to cover all their bases before the name (or names) is (or are) used on television. They wouldn't want another company to come up with a concept like the one I described above, and they also wouldn't want another company using the terms "Future Endeavored", "Mr. Future Endeavor", etc...
I know that the possibility of the WWE changing their MitB PPV concept by creating their own version of TNA's Feast or Fired isn't a "rational" option here, but it's possible...right? I mean, come on...if the WWE was going to create a match like this, then the term "Mr. Future Endeavor" would be perfect for the "fired" Superstar...would it not?
Like I said earlier, I agree with previous posters that all of these terms are most likely just going to be nicknames for John Laurinaitis (or possibly HHH). I don't really believe that the WWE is going to create a brand new format for their MitB PPV, just because they trademarked a few "strange" phrases...but you have to admit that a new WWE "concept match" (such as the one I described earlier in this post) isn't completely out of the realm of possibility. It's just not a very likely scenario, that's all. Like I said, that was just the first idea that popped into my head when I saw the term "Mr. Future Endeavor". As it's been stated earlier in this thread (by several different posters), these terms are probably going to be used as a nickname for Johnny Ace, or possibly even Triple H.
It's most likely that HHH will use Mr. Laurinaitis to do his "dirty work" for him in the future, by having Laurinaitis fire WWE employees for him. This way, HHH won't be the one who directly fires anyone. I believe that this is an easy way for Laurinaitis to start being called "Mr. Future Endeavor" on WWE television.