I loved how on tonight's Raw, Cole ragged on R-Truth for saying "Green Bay" instead of Milwaukee, then later on went to refer to the Divas Championship as "the gold" when there's no gold anywhere on that belt. Cole needs to be more on the ball if he's going to bitch out wrestlers for making mistakes (it came off not so much as him being a heel, but just more of a straight-up asshole), because yes, he has made several mistakes, too many to keep track of.
Talking about inconsistencies, I find it weird how he loves The Miz and Alex Riley, but he made fun of Riley a couple times while he was doing commentary tonight. That's another problem I have with Cole, is he's all over the place. Unbiased play-by-play man to Miz groupie to making fun of Alex Riley... if he's going to be heel, he should stick with one direction with it. You never see guys like Chris Jericho, Alberto Del Rio or CM Punk go off course with their character. They stuck with their respective heel persona, and became better and better as heels as time went on as a result.
And speaking of Cole, what exactly is the purpose of trying to get heat on a commentator? It's pointless. He was annoying enough before he became a heel. It always kills me whenever he blasts Jerry Lawler for hogging the spotlight, saying that "commentators report the news, they don't make the headlines", meanwhile he's trying to do exactly that. I don't know if that's just him contradicting himself on purpose, but I don't equate his heel persona to that of Bobby Heenan or Jesse Ventura when they did commentary. They always cut down the babyfaces and talked up the heels, without putting themselves at the forefront, unlike Michael "I'm The Voice Of The WWE" Cole.
I don't know what his idea of being a heel is, but if you ask me, it's more X-Pac heat that he's getting, because as has been said several times here, he makes Raw painful to watch, because he's just the "heel" that keeps going and going, that never gets theirs. A heel always gets theirs at some point, but Cole is not in any sort of program with a babyface, headlining an event, ready to get what he has coming to him, courtesy of the babyface. Instead, he's constantly blabbering with no end in sight, and it's nauseating. And not in an effective heel way either.
The argument could be made that the heel is doing their job if you hate/dislike them, which I will agree with, but that kinda goes back to the whole X-Pac heat thing I mentioned earlier. If the rumors of what I heard about the future plans are with his heel persona are true, then I hope it happens soon, because it needs to stop. At least make him either a manager, or GM, or some kind of on-air personality, because it's awkward with a play-by-play man being a heel. Yes it's different, but different doesn't necessarily translate to being good.