True, very true. Having Austin go over Hogan would not be good for long-term business. But, please explain to me how having Cena going over Austin would be good for long-term business.
Are you really asking me how having your 31 year old number 1 draw go over the biggest draw of all-time would be good for long-term business?
And no, that's not a rhetorical question. Because I really want to know if you meant that.
Undoubtedly, Cena is the biggest star in the world of wrestling today. But, as can be inferred from ratings and a sample of WWE event attendances over the years (respectively at
http://www.100megsfree4.com/wiawrestling/pages/wwf/wwfrat.htm and
http://www.angelfire.com/wrestling/cawthon777/results.htm), he is nowhere near Hogan, Austin, or the Rock.
No, he's not near Hogan or Austin or Rock. But, he's the closest thing to it.
What are you proposing? That the WWE just wait until they get a next lightening in a bottle? Something that may not come for decades? That doesn't make any sense at all, and given the age and physical health of both Austin and Hogan, making them wait to put someone over who might never develop is silly.
You do it when their value is at the highest possible point. Right now, Austin and Hogan's value is at the highest point it will ever be. Beating Hogan or Austin will never be as important as it is right now.
And, given how the WWE's loyal contingent generally responds to him (read: males between the ages of 18-35) and how, as the face of the WWE for the last three years, he has been unsuccessful in comparison to the aforementioned wrestlers in breaking into the realm of pop culture, I really don't see how him going over Hogan would increase his drawing power.
You're basing this on static ratings.
Go back, and look at the ratings trend from 2003 to 2007 (before Chris Benoit). What you will find is a decline in ratings from 2002 to 2003, a decline again from 2003-2004. However, in 2005 ratings go back up. 2006 ratings go up again. In 2007 ratings stay up until Benoit. In that same period of time, money generated from PPV buys increases, merchandise jumps $20 million dollars a year, and total revenue jumps millions of dollars a year. Live event attendance rose with year after year, even with price increases.
All of this happened when John Cena was the WWE Champion and was the undisputed number 1 guy. His CD debuted at #15 on the charts, his WWE movie was the only WWE movie to actually profit, and he is on several national commercials, as well as having appeared on numerous day time talk shows and night time talk shows.
There is NO ONE in the WWE right now with the mainstream appeal of John Cena. And while males 15-24 may boo him, they aren't leaving. So, it doesn't really matter because while they stay and boo, Cena is creating new fans to stand up and cheer.
There is no one in the WWE more worthy of a Hogan job than Cena. And there might not be for years to come.
So, given uncertainty over how to make their long-term future a more prosperous one, but given the fact that having Austin face Hogan would more than likely increase their buyrate by one and one-third or one and one-half as many times as it would be without this match, should WWE go with Austin-Hogan or Cena-Hogan? Of course, you should go with what will certainly make you the most money.
But, Austin-Hogan would draw alone. Why give that match away at Wrestlemania, when you won't generate a significant difference of money from it? That makes no sense.
In the end, Wrestlemania will sell out 70,000 seats, and will draw anywhere from 1 million to 1.2 or 1.3 million buys. Whether Hogan and Austin have a match or not, that is what will happen. And that will be for one night's benefit only. It isn't going to boost ratings, and it isn't going to increase the WWE's bottom line.
Save that match for a Summerslam, where you COULD see significant improvement in buyrates.
As far as your claim that people will buy the pay-per-view no matter who Hogan faces as long as he faces someone, you are basing this claim on the assumption that Hogan fans and Austin fans are one in the same or that Hogan fans don't look to Hogan's opponent when deciding whether or not they would like to purchase a pay-per-view.
False.
I'm basing that claim on the fact that Wrestlemania is going to sell whether those two wrestle or not. I'm not saying that Hogan vs. Austin at Backlash wouldn't significantly improve buyrates, I'm saying that Hogan vs. Austin at Wrestlemania won't significantly improve buyrates.
By this account then, Hogan could face the Brooklyn Brawler or any Joe off the street and the pay-per-view would still sell like gangbusters.
Hulk Hogan vs. the Brooklyn Brawler would sell at Wrestlemania the same number of buys as Hulk Hogan vs. Randy Savage. Or Hulk Hogan vs. Steve Austin. Or Steve Austin vs. Sting. Or whatever combination you want.
As for the last part of your statement that I have quoted in this particular response, please clarify if you have the time.
Having Hogan put over the next big draw will make for better business for 10 years, than having Hogan face Austin, which will only sell a card to the people who were going to buy it anyways.
With all due respect, this sounds more like your interpretation than actual fact. The statement I made is based off of both Scott Steiner's shoot interview with High Spots (it's on youtube, but I do not want to break forum rules by linking it here) and off of Ric Flair's biography, To Be The Man. If you would like to call into question the validity of these sources, then by all means do so.
Who cares what Steiner or Flair think?
Use your own head. The Warrior had already failed with the ball he was given. Hogan beating Warrior COULDN'T have nullified what happened at WM6, because what happened at WM6 had already been nullified by Warriors actions. Warrior was brought in to sell PPVs, and make Hogan look more like a bad guy. That's it.
Use your own mind on that one. It didn't matter if Hogan faced Warrior at Halloween Havoc or not. Because what happened at WM6 had already been rendered obsolete by 1992.
Again, I do not think going over Hogan would do anything for Cena's drawing power or for the long-term success of WWE. Moreover, I do not see how my statements have made it self-evident that the right person to go over Hogan is Cena.
1. Hogan vs. Austin does NOTHING for long-term business. You agreed to that.
2. Cena is the biggest draw today. You agreed to that.
3. Beating Hogan and Austin will never mean as much as it does right now. This is a fact, and I think you should understand why.
4. Thus, you can't hold them off in the hopes that you MIGHT get another mega draw. You might as well use them to put over you biggest draw, in order to increase his drawing power. As you said, to put Cena on that same legendary plateau as the other guys.