How quick some people are to forget 2010.
Rehash: Late in 2009, it's announced that Hulk Hogan is coming to TNA, for January 4th, 2010. Dirtsheetgasm. The phrase "this can only be a good thing for TNA" is coined. The WWE sweats enough to counterprogram with Bret Hart talking to Shawn Michaels. The very same night, Jeff Hardy debuts. Hype was Heavy.
In the space of the next few months, a lot of performers climbed on board. Ric Flair, who had just finished with the Hulkamania tour in Australia, jumped aboard at the same time as Hulk Hogan. RVD cited Hulk Hogan's sales pitch as the direct reason he signed on with TNA. The former ECW performers even came out to join the hypefest and collect beer money.
Production changes were dramatic and immediate. Someone better schooled in television production could probably explain the specifics of it better than I can, but watch an episode of pre-2010 Impact and compare it to what you see now, or even in February 2010.
The presence of Hulk Hogan in TNA/IW changed just about everything for their presentation. Moneywise, it's hard to see where there's been an impact (no pun intended); while the one-time costs related to production improvements are past, they don't appear to be bringing in any more revenue than they were pre-Hogan. Jeff Hardy alone can't sell enough t-shirts to change a company's situation. Ring Ka King has been a plus this past year, but remains a long-term question mark, in terms of how much money can be brought back from it and its long-term viability. Ratings are flat and touring is flat, which indicates merchandising is overall flat. Don't let Eric Bischoff press-release you with something silly- advertisers aren't rushing to his door to sign big contracts for a program that's lost audience over the past year, in a sector of entertainment that doesn't appear headed for growth.
The show is- from the subjective point of my entertainment- better than it has been in my memory. (I still only watch on YouTube.) In the things that matter to a television show, such as how much money it makes for the people who are selling it, it's the same thing in a different box.