I know WWE is sort of viewed as the big bad monster that ate professional wrestling in the eyes of some people. At the same time though, WWE is the obvious & easy target because it's the only big dog left in the game in the minds of most American fans. As a result, it tends to get blamed for all the various woes affecting pro wrestling as a whole. If WCW had won the Monday Night Wars and WWE had gone the way of the dinosaur, if even ECW had somehow risen to great prominence and toppled both titans to become #1, I think we'd almost certainly have the same complaints, griping, criticism and general hate directed towards WCW or ECW.
Like a few others pointed out, there are alternatives to WWE out there on the indy scene. But, to be totally honest, the vast majority of fans in the states don't really give a shit about them. WWE is a company that's had international television exposure and renown for decades. That's the company that springs to mind when the VAST majority of Americans, whether they're fans or not, think of pro wrestling. WWE is viewed as the big time while the others aren't. I see no reason to vilify WWE because other pro wrestling companies are unable to get themselves to that next level. If you read various statements, such as statements put out by ROH or PWG brass congratulating some of their former wrestlers for signing with WWE, they themselves give the impression that WWE is simply on that next level. A year or so back, I read an interview given by Cary Silkin, former owner & current president of ROH, basically called ROH a training ground for wrestlers to get to that next level.
There are various definitions these days in the minds of some as to what "pro wrestling" is. If you're a genuine traditionalist, then there's pretty much nothing left of "pro wrestling" in the modern market. While some fans refer to themselves as "real wrestling fans" because they prefer certain promotions over others, they're forgetting or conveniently ignoring history. When you look at "real wrestling" in my eyes, that was back in the days when you had guys like Frank Gotch and Georg Hackemshmidt wrestling each other for 3 hours. Over the coming decades, professional wrestling was transformed from a legit sport into, for all intents & purposes, mock combat with the outcomes predetermined. From the 40s through much of the 70s, "real wrestling" consisted of greats like Lou Thesz, Vern Gagne, Danny Hodge, Nick Bockwinkel and various others spending 20-60 minutes trading arm bars, side headlocks and spinning toe holds. Pro wrestling began to change in the 70s especially with the emergence of personality driven pro wrestlers who got over with fans because of charisma rather than technical wrestling ability. Among such wrestlers were guys like Dusty Rhodes and Superstar Billy Graham. There were still great technicians going around, such as Bob Backlund, but Rhodes & Graham were a sign of things to come. When Hulk Hogan had his prominent role in Rocky III, it catapulted him to another level. Not only was this guy an intimidating physical specimen, he was loaded with charisma and personality that his contemporaries simply didn't have. When he was in the AWA in in 1982 & 1983, he was the one the fans wanted to see and the one they felt should be the champ. Many AWA fans simply felt that watching Hogan do his thing was much more entertaining than watching Nick Bockwinkel wrestle Otto Wanz.
Now as we were all kids growing up during the 80s and on up through the 90s into the Attitude Era, we saw just pro wrestling change even further. Guys like Randy Savage, Hulk Hogan, the Honky Tonk Man, Ultimate Warrior, Ravishing Rick Rude, etc. were all the guys we thought were great. Even to this day, many of us look back at those guys and praise how great we thought they were in the late 80s. In the late 60s, with those characters, they'd have been laughing stocks in the minds of many fans and promoters. They certainly wouldn't be viewed as "pro wrestlers" in the eyes if many. During the Attitude Era, we saw wrestling change again and many things taking place that didn't seem to be "real wrestling", yet we praise most of what we saw while many blast WWE today if they do an angle that generates controversy and discomfort.
I get that some people aren't into WWE anymore. People's tastes can change over the years whether it be the kind of food they eat to the music they listen to or the programs they watch on television. I've never looked at pro wrestling through rose colored glasses because the same perceived problems that plague WWE have plagued pro wrestling as a whole. There's never been a "perfect" era for pro wrestling. There have always been angles, storylines, feuds and matches that simply just don't click with some people. That's how it was 30 years ago and that's how it'll be 30 years from now. As I said, WWE just happens to be the most convenient target, thusly being a convenient scapegoat, to blame for shortcomings that every wrestling company had, has or ever will have one way or another.
As far as the WWE App goes, it does get annoying at times. This is coming from someone who doesn't even own a cell phone. Yep, that's right. I'm a dying breed and proud of it. I couldn't care less about the WWE App or Twitter or any other aspect of social media. However, I'm in the VAST, VAST minority on that. I wouldn't be at all surprised of some of the most vehement anti WWE App fans actually have downloaded the App for no other reason than to simply have it. The WWE does push social media heavily because, let's face it, social media is a big part of the future. As I've mentioned in earlier posts, Nielsen is going to be incorporating into its ratings people who are watching TV programs on their computers, phones and tablets starting this fall. As a result, who knows, WWE's viewership could flat out skyrocket when those numbers are calculated along with traditional television viewership. It's a social media world, that's all there is to it, and WWE didn't get to be the last man standing, so to speak, by stubbornly ignoring the effects of a radically changing world. Gagne, Geigel, Hart, Von Erich and many other promoters did and now all their companies are nothing more than legally owned properties of WWE.