
In 18 months or so. They're allowed to show two Premiership games a week I believe. Only come next season they'll be down to one. They can't afford to show any more. Great news. Instead of offering an alternative to Sky Sports, they've just given people an extra ten quid or so to pay onto an already expensive monthly package.
It was supposed to make Sky drop their prices down, didn't work. Now they'll likely go busy. Most of the sport is football related and they'll soon be left with Bolton vs. Fulham like games on a Monday. Nobody will pay for that and UFC alone isn't going to save them.