Are you serious? Sky Sports does not need WWE at all. Their bread and butter is the Premier League. That accounts for around 80% of their subscriptions with other sports like Rugby, Cricket and Golf thrown in.
WWE needs Sky much much more. The terrestrial TV Channels wouldn't touch WWE with a barge pole at the prices WWE sell their programming at, nor do they do PPV TV.
WWE's only other alternative out there is the relatively new BT Sports. If WWE want to broadcast their programming to the UK public they need Sky Sports.
Incorrect...
Sky ABSOLUTELY have to fight this because there is another spectre rearing it's head...and losing this battle to WWE would empower it.
The whole "rights" issue as a whole is starting to be looked at quite seriously by various agencies, especially related to the Premier League. The whole "price of football" study recently highlighted the inequity in how Sky's right's affect the game for consumers and there could soon be governmental moves to limit this or to force an opening of the issue for debate in Parliment to extend how the existing system, where some games must be available on "free TV" and one group not being allowed to own all Prem matches even further. Same for F1, some races have to be shown on BBC still.
Of course the Prem works differently to say how it works in Spain's La Liga, where each club negotiates it's own TV deals. The clubs want this, so they can make more money themselves...but Sky jealously defends the "package" system. It pays the Premier League a massive sum for those rights and wants full value for them.
While it didn't pay WWE as much, it paid for the rights on the same basis... It was for EVERYTHING and WWE didn't shirk from taking that large payment for those rights, indeed it trumpeted it from the rooftops.
If Sky don't fight for the WWE rights now, let the "Network" go so to speak, then very soon Chelsea, Man City and Utd, Liverpool and Arsenal are gonna start demanding a change in the rules to allow them to make their own deals and with the public being far more in favour of choice... that is a very slippery slope for Sky to go down. They might have to eventually, but they're not going to contribute to their own downfall.
PPV in the UK is a dead horse but if anyone is gonna flog it it's Mr. Murdoch. Football failed on PPV here cos people wouldn't pay £6 for a Sunday tea time match. Who really is gonna pay £15 for a PPV at 1am when they have to work the next day or the same to watch a replay when spoilers are already rife? No one.
There is a simple and easy solution... they operate Now TV, which is basically the Network for movies, their sport. There is only why WWE Network couldn't still be "Over The Top" but part of that with a perhaps slightly higher subscription than planned of say £9.99 a month...with a revenue split between the two companies.
Problem is WWE needed this to be FULLY in their control to meet what they've already said to investors... if WWE allowed this, they've already lost the branding, the infrastructure would be through SKY and it's almost not worth doing...they may as well, if ceding that much control, go with the Channel idea and accept that the UK fans are not gonna like it. Perhaps when that fails and PPV buys decline, it then gives them the ammo to renegotiate with Sky. Sky could mitigate the whole thing by lowering the other PPV prices other than the traditional "big 4" or returning to the "free to subscribers" model it previously had. While WWE isn't the "biggest thing " on Sky, a lot of subscribers do predominantly get Sky for WWE... if they quit then Sky do take a hit.
Vince's apology probably was genuine, but it very much seems like a resigned to "screwing the UK people so apologise now" one than a "we're gonna make this up to you and you won't lose out" one.
If there is a WWE or Network by the time the deal expires with Sky then they can do as they like.
WWE failed on Channel 4 not because of the prices but cos it was the back end of the Attitude era and was not PG programming. There is no reason an ITV, Channel 5 or another Freeview channel wouldn't be interested in WWE in it's current PG format. The only ones out the running are the BBC.