Right from the start. Wrestling may have unusual gimmicks but if you are supposed to be this great world-class dancer, why are you in wrestling, an industry filled with leg injuries? They tried to play it as serious which made many people just roll their eyes. In today's world, it was just a little too goofy and failed because we don't see football players in their gear coming down to wrestle, or a doctor in scrubs yet here is a dancer wanting to wrestle.
I'm failing to see the logic there. Are you arguing realsm and impact? They all are made up of characters, some with realistic gimmicks, some that are a bit out there. Why would Undertaker want to be a wrestler? Kane's purpose after the original Undertaker feud? Why would Bob Holly a 'Nascar' driver want to wrestle? Mankind or Dude Love? Brodus Clay? Why does Big Show lose to guys half his size? Lesnar destroying guys that are just as big as him.
There are a lot of things that WWE does that would be deemed an eye roller but it's WWE. I can't knock them for trying - WWE can get behind any guy they want regardless if fans agree, which we have seen with people on here in reference to Roman Reigns. The curiosity is why suddenly abandon this guy and tweak him to a salsa dancer with a different theme, then later have him buy into playing to the crowd when it was far too late?