I will try to summarize my feelings without rambling too much. Sorry if I run on a bit.
When I tuned back into wrestling after a 5 year hiatus, the first new talent that caught my attention was Jack Swagger. Great gimmick, fantastic name, PHENOMENAL in-ring ability, and the talent to make me mark out when I hear his entrance music (Also great, btw). The current problem with Jack, however, is that they're not doing anything with him.
I'll just go ahead and say it. Personally, I feel Jack Swagger deserves a face turn. He could easily battle some "foreign" talent in Del Rio, Sheamus or McIntyre for the face of the USA. And even though fans tend to dislike his lisp, I actually find it rather endearing. It shows that at the end of this 6' 6" tall, 250 lb championship, he's still a relatable human being with simple personal flaws. The heels running against him could easily mock his lisp and make fun of his Echolalia. This would build understandable heat and push the man towards a better title run down the line at maybe Summer Slam or something against new champion; Del Rio. With all that in mind...
The story he's been revealed as a part of now can actually help push him in that direction. He's already been confirmed to be on hand for Cole's match against Lawler at Wrestlemania, which could easily sway Jack to turn on Cole in-ring because of mocking Lawler's recently passed mother. We know jack is a family man who loves his parents through his heel title reign when constantly referencing his family life. He may take the negative remarks about Jerry's mother and turn against Cole on the grandest stage of them all. He could then side with Lawler and get traded to Raw (which is currently a bit heel heavy anyways) and get involved in the top contenders list there.
Personally, I love Jack and find him to absolutely carry the image of a true WWE super star. Only time will tell if my theories come to fruition, but ultimately, if there's anyone who keeps me watching other than The Rock, it is the All American American.
Thanks for the opportunity to rant and sticking with me through it.
-Eric