I whole heartedly agree that they need to build people up on a more equalized playing field.
I for one am tired of the "sudden emergence, sudden push". Hardly ever do we get people that start out as a rookie, they start to earn a fan base, get put into a tag team, make a name for themselves, win the midcard title 2 or 3 times, and then hit a few key feuds, then make it to the top. Most of the best guys have gone through this route. Bret Hart? Check. Stone Cold? Check. Michaels? Check. Edge? Check.
Take a look at one of their mistakes that they can still manage to correct: Elijah Burke. For so long, people wanted him as the ECW champ. Does he deserve it? No. He's a talented guy, but should the first belt he wins be the third highest belt? Come on. I would completely believe in him as the Intercontinental or United States champion, 100%, but not as a quote-unquote "world champion" off the bat.
Then take a look at Morrison. He's been going the old school method. He started out in a tag team, won the titles, made a name for himself, won the midcard belt, moved on to the step above the midcard (ECW title), and if he keeps a clear mind about himself and the WWE opens up a spot, he's someone who will be a future main event star.
I HATED the fact that Santino was the IC champ as a nobody. That immediately made me dislike him. Now that he is a heel and isn't taken as seriously, I like the guy, cause he's a very talented "jackass". Since he's getting a reaction, should he get a hot shot into the WHC title? No. Lol.
There are several problems as to why they do this, I feel...
1. Triple H - The guy's talented, no question about it. The guy's easily one of the best they have, no question about it. The guy's self-serving and manipulative backstage, no question about it, and that's the problem. Even though you can say HBK still has a bit of an ego about himself, you can't say its even close to HHH's. HBK has stated he doesn't want the main event, he puts over talent more than HHH, doesn't give himself needless title reigns, etc. Triple H, it always seems like he wants to be the last man introduced, the man everyone focuses on, etc. Guaranteed he doesn't want the main event to be crowded with guys like Morrison, Kennedy, MVP, Hardy, and so forth because then people don't care as much about him.
2. The Attitude Era - The beginning of it was FANTASTIC. DX, the beginning of Stone Cold and the Rock, the New Age Outlaws...classic. However, the reason I stopped watching wrestling around 99 was because it became a two man show. If you weren't watching Stone Cold, you were watching the Rock. I think ever since then, the WWE wants to create a new Hogan or Stone Cold or Rock...a guy that they can pull the Atlas situation on and have him carry the company. Who is the focal point now? Cena. They're stretching it, though. Stone Cold got extremely popular and they weren't expecting it. It evolved naturally. Cena was popular but then the shock value faded and now they've spent the last 2 years cramming him down our throats hoping to get back to the loud pops. So as long as they want to have "one guy on top of the world", and as long as they want to keep cramming Cena down our throats, they won't let anybody else surpass him.
3. Organization - The WWE can't push people if you have nobody to push them against. The two main shows, Raw and Smackdown, should have about 8-10 main event stars a piece (counting heels and faces together, so 4 or 5 faces with 4 or 5 heels), and everyone else should be used for the midcard and jobber status, with tag teams made up of those. But, if you have only 2 heels on Smackdown that aren't "monsters" (that would be Edge and MVP), and one of them hasn't been pushed to the main event yet (MVP), that leaves you with Edge, who has had a feud this year with Mysterio, Undertaker, and Batista....leaving you with no more fresh faces for Edge to feud with. So switch it up! Don't just run the same crap, because if you do, then nobody goes anywhere.
4. Flexibility/Repetitiveness - Idk about you guys, but I'm so sick and tired of seeing this unwritten "best of 3" rule. Apparently, the mindset of the WWE this past year or so, has been that nobody can accomplish anything unless its the third or fourth try. Cena versus Orton at Summerslam? Cena retains. Next ppv? Cena retains. Next ppv? Orton only gets the belt because Cena is injured, but I bet they'd have had him retain. Do something unpredictable once in a while...have someone win a championship on the first shot that they get in the feud (not just a newly introduced guy). For instance, if you want to start a Jericho/Kennedy feud for the IC title, have Kennedy beat Jericho on the first ppv and win the belt. Don't make it a three time thing before you change the belt holder.
On a side note, I have to blame some of the fans I've seen on here for following the same rule. How many people have been saying recently that they wished Kofi Kingston would win the ECW title at Wrestlemania? The guy's had less than a dozen matches, all of which have been against jobbers. Does he really warrant a world title run right now? Yeah, he's entertaining, but you're getting ahead of yourselves. Give the guy a little space. Cody Rhodes, he went through a couple of matches, got into a feud with Holly, now he's a tag team champion. And yes, they haven't done jack shit with those titles for some reason, so that's annoying, but at least this gives him some "ladder credibility". Some newbie comes in like Colin Delaney and you want him to win the US title, give me a break. When people seemingly earn their spots, it seems all the more authentic. Another point of reference is Kennedy. He's definitely a talented guy who could be a major player in the WWE, but he doesn't need the top title this minute. He's lost a lot of steam since his previous push, so give him a midcard title and let him dominate for a while. GIVE HIM THE MIC - THE THING THAT GOT HIM NOTICED IN THE FIRST PLACE. Let the fans grow to love him again and chant his name every time there's a piece of dead air in the arena. Just a tiny little step back to help him regain his footing and then take off on a giant leap.
WWE definitely needs to let their talent develop instead of just hoping that they can push them right off the bat and hope the public makes them into the next big star. First, they need to reorganize their rosters for maximum logic, plan out for the future, and then base their creative decisions accordingly.