Wow...the ignorance of some of these posts is really astounding. Michael Cole's current heel persona is doing EXACTLY what a heel commentator is supposed to do: he generates heat for himself by taking an extremely hypocritical point of view, whatever that may be, he helps generate heat for certain wrestlers by praising them while simultaneously denouncing certain fan favorites and he comes across as an arrogant snot that you'd like to slap in the face. I honestly don't see what everyone's problem is. Are you just too young to be familiar with the job functions of a heel commentator? It's true that there hasn't really been heels calling matches for quite a while now but Michael Cole is doing exactly what guys like Jesse Ventura & Bobby Heenan did back in the day. How many times did we hear Bobby Heenan basically crap all over Hulk Hogan during matches or how many times did he practically jizz all over himself for Ric Flair? Far too many to count and it was entertaining to hear each and every time in my opinion.
Michael Cole has been far better in 2010 than he's ever been at any point in his career.
This post makes me laugh. Just because a character makes you dislike him or hate him does not automatically mean hes doing a great heel job. There are different types of hate for a character. You can hate some enjoy watching them, or hate someone and cant stand to see or hear them because they offer no entertainment just annoyance, and that would be Michael cole. Please dont compare this clown to Ventura or Heenen, these guys had talent and were entertaining. Cole on the other hand is a try hard douche bag. Like the majority of current wwe stars, cole is visibly acting and trying too hard, its not natural plus he is just annoying and lame, hes basically a goof ball clown, and that doesnt entertain me, it annoys me.
But he seems to fit in with the current product, which is why it all stints so much these days. I cant stand cole. Why the hell did they get rid of Bishoff? Now that was a guy who played the perfect heel announcer, and commissioner. Just compare cole to the days of Bishoff. He was disliked but very entertaining and he had authority. He really makes cole look like a total amateur on every level.