Financial Fair Play is an attempt to keep the status quo so that sugar daddies can't prop up clubs like PSG, Monaco, Chelsea and Citeh to compete at the elite level in a short amount of time. Can't share too much of the pie with anybody. But then again it also helps to prevent cases like Malaga where everything went bonkers. How is it the reason transfers are so expensive? It is the influx of new TV deals + inflation that is the real cause. I think the bubble will burst soon though since more and more viewers are fed up with the increasing costs to watch football.
This and parachute payments means that it doesn't actually make things fair at all. Case in point: Fulham spent £11m on Ross McCormack this season. How are the likes of Rotherham and Brentford supposed to compete with that?
TV deals, sponsorship, and parachute payments mean that the bigger clubs stay on top and even if a rich owner takes charge of a lower club and is more than happy to put their money into the club, they now can't without breaking financial fair play rules.