first things first. Ziggler winning the title would help as he can put on great matches, BUT he needs to be treated like a top guy and not like a bottom. in other words let him main event a ppv if he wins the World title.
as for the title belt losing prestige. to me it always has some prestige being that it is the Big Gold Belt and is a very recoginizable title held by many greats, has it been down, yes, but it's still prestigious. i do NOT want WWE to unify the titles for the reason that i like seeing guys like Ziggler at least get runs with a title and i feel that if it wasnt for the 2 title belts that Punk would've never gotten a main event push. As for the main issue with the title, i blame it more on pushing. when the WWE title or Cena's feuds are main eventing and the world heavyweight title is not, that stings. to fix it, they should let the World title main event a match instead of the WWE title.