I have read some comments on the forum about how Miz needs some clean wins to establish himself as a worthy champion. The same was said about Sheamus when he was champion. Im not entirely sure I believe this. A heel is supposed to be a dastardly character that will do what is necessary to get what he wants regardless of rules. Cheating to win is the natural way of the heel. The wrestling world is not meant to be a level playing field. The good guys are supposed to be better than the bad guys. When a heel champion cheats to retain his title he makes himself more hated, makes the fans want to see him drop the title more, and helps the face keep his credibility. A heel is not worried about credibility. Hes worried about results.
Years ago heel champions didnt even bother to cheat to win. They were perfectly content taking a loss by count out or disqualification in order to hang onto a title. If a match wasnt going a heels way he would literally roll out of the ring, grab the title, and leave. Running may have made him look weak, but remember he is a heel. Cowardliness is a fitting trait for a heel. Despite the obvious cowardliness we always had the heel announcer telling us that it was a smart decision and not a cowardly one by the heel. Each dirty win or cheap intentional loss just made the anticipation greater for when the heel finally dropped the title. The Honky Tonk Man did this throughout his 15 month title reign. He got intentionally counted out or disqualified over and over against guys like Randy Savage and Brutus Beefcake. The fans hated him for it. When The Ultimate Warrior finally took the title the fans went absolutely crazy. That was because they hated Honky so much, not because they loved Warrior. Warrior became an overnight star for finally ending Honkys reign. If the heel continued to get clean wins over the faces he would eventually earn the respect of the fans and become a face himself thus not doing his job.
I can see a heel getting a clean win over someone lower on the card. For example I have no problem with Miz successfully and cleanly defending the title against R Truth on Raw. However, when it comes time for ppv and Miz is against a main event face I feel its better for him to fall back on his heel ways.
Years ago heel champions didnt even bother to cheat to win. They were perfectly content taking a loss by count out or disqualification in order to hang onto a title. If a match wasnt going a heels way he would literally roll out of the ring, grab the title, and leave. Running may have made him look weak, but remember he is a heel. Cowardliness is a fitting trait for a heel. Despite the obvious cowardliness we always had the heel announcer telling us that it was a smart decision and not a cowardly one by the heel. Each dirty win or cheap intentional loss just made the anticipation greater for when the heel finally dropped the title. The Honky Tonk Man did this throughout his 15 month title reign. He got intentionally counted out or disqualified over and over against guys like Randy Savage and Brutus Beefcake. The fans hated him for it. When The Ultimate Warrior finally took the title the fans went absolutely crazy. That was because they hated Honky so much, not because they loved Warrior. Warrior became an overnight star for finally ending Honkys reign. If the heel continued to get clean wins over the faces he would eventually earn the respect of the fans and become a face himself thus not doing his job.
I can see a heel getting a clean win over someone lower on the card. For example I have no problem with Miz successfully and cleanly defending the title against R Truth on Raw. However, when it comes time for ppv and Miz is against a main event face I feel its better for him to fall back on his heel ways.