When it was announced that there'd be a special ref, for a second, I hated it until Maddox stated that it'd be a choice between three WWE Hall of Famers in which fans would vote. Bob Backlund was friggin' great in my opinion, and he still looks to be in great shape for a 64 year old. However, I had a feeling that the third choice would be Shawn Michaels because I'd read that he was scheduled to make a few appearances in October. Once his music hit, you had to know it was gonna be him who got the vote. There's no way that the voting could be rigged in which fans would believe that either Backlund or Booker T would draw more votes than someone who is arguably the greatest overall pro wrestler of his generation and is still extremely relevant.
As far as Booker goes, there's been clues that a heel turn has been in the works for a while now. The few times we've seen him have some talks with Big Show in which he's told Show to "be professional" even after all the times Show's been dumped on. Of course, the little mention of Booker T saying he would do what's "best for business" during his brief promo asking for votes was a none to subtle hint that was purposely put out there so that fans would be even less likely to vote for him.
However, since Booker T is no longer a GM of Raw or SmackDown!, I don't see how a heel turn is going to really accomplish much of anything unless a few things change in the coming weeks. Aside from last night and those very few brief words of advice he's given to Big Show, and maybe one to Daniel Bryan at some point, he's barely been on television in months. Maybe the idea isn't really to turn Booker, since he's not a factor on television these days, but to give fans the impression that he's someone that sympathizes with management. Aside from Maddox's jellyfish act and JBL's harping of being a proud "company man" on commentary, there's not really been anyone outside of The Shield in their role as the enforcers of management's will who've shown any degree of loyalty to the suits.
However, after last night, I'm of the opinion that things are gonna get worse for Brad Maddox as the weeks progress. Triple H was laid out last night and I'm sure they'll be all over Maddox for that next week. They'll ask where security was, they'll tell him he should have had all the entrances & exits locked, that he should have made absolutely sure Show was gone, etc. As a result, Maddox could be demoted back to the position of GM's gofer while Booker T is promoted to the spot of heel GM. If the reports are accurate, Triple H & Stephanie aren't scheduled for any TV appearances after the November 4th episode of Raw, so maybe having Booker T in the role of heel GM will be used as a means of them leaving television for a while and leaving Raw in the hands of someone they can trust to run things properly.