Finally I can get around to this thread. You may have been able to guess I am a fan of Bobby Heenan. I think its fair to say he was the greatest heel in the 80s. You can point to guys like Big John Studd and King Kong Bundy and say it was Heenans guys that were always going after Hogan, but it was much more than just that. Lets take a look at the famous match with Andre The Giant at WrestleMania III. We all know this was the biggest match in wrestling history as it drew 93,000 fans to the Pontiac Silverdome. The beloved Andre had broken his fans hearts by turning heel and challenging the Hulkster. Bobby Heenan doesnt get nearly the credit he deserves for his role in this match. Had Andre simply challenged Hogan for the title, even doing so aggressively, Im sure many fans would have seen Andres point of view and sided with him. Even those who remained loyal to Hogan would have a hard time hating Andre. Joining Bobby Heenan is what made the program work and was probably the only thing that Andre could have done to make the fans hate him. Its also worth mentioning that while Andres popularity was rivaling Hogans Heenan was his number one nemesis as well.
WrestleMania III may have been Heenans shining moment but there was much more that made him the top heel. Heenan was so over as a heel just being associated with him made a guy instantly hated. For as talented as Rick Rude was it was Heenan that got him over immediately. Hercules seemed kind of bland on his own but Heenan always kept him relevant. Mr. Perfect was already having a nice run in the WWF but he really turned a corner when he took Heenan on as a manager.
Heenan was involved in some pretty dastardly acts. He used to manage Ken Patera in the early 80s. Patera had some legal problems and spent two years in jail which was actually acknowledged on WWF television. When Patera returned he insisted he was a changed man and Heenan was relentless about bringing up his criminal past. One day he had the entire Heenan Family attack Patera and they took turns whipping him with a belt as he lay helpless in the ring. It was a brutal scene, especially in 1987. A few months later Heenan and The Islanders kidnapped the British Bulldogs mascot Matilda. He held that dog for months and would constantly taunt the fans and the Bulldogs about it. Lets not forget the time he literally sold Hercules to Ted Dibiase to be his slave. Seriously, a slave in 1988. Right around that time Heenan took on a rookie named Terry Taylor. He said he could take a man with limited skill, intelligence, and ability and make him a star. He stuck him with the ridiculous Red Rooster gimmick and humiliated him every week. So now Heenan was not only tormenting his wrestlers opponents but he was attacking one of his own. Heenan was responsible for ending the IC title reign of The Ultimate Warrior and the record long tag title reign of Demolition. Both of those title wins ended in controversy thanks to Heenan.
There was nothing the fans loved more than seeing Heenan get what he deserved. He was more hated than the wrestlers he managed. Hogan and Warrior got a better reaction by beating up Heenan than they did for winning their match. The feud with The Big Bossman was against Heenan rather than any wrestlers. Haku, The Barbarian, and Mr. Perfect were secondary. For as much as he antagonized Hogan, Warrior, and Bossman, among many others he had just as much trouble with some of his own guys. Orndorff, Patera, Hercules, Studd, Rooster, and Andre were all Heenan Family members that were mistreated and eventually left Heenan. Much like being associated with Heenan made someone instantly hated, leaving Heenan made them instantly popular. Heenan was able to remain hated because someone was always able to get the best of him in the end. The fans loved to hate Heenan because they knew eventually they would get a good payoff when he got his comeuppance.
As if all this wasnt enough, Heenan had another outlet to allow the fans hatred for him to grow. As a color commentator Heenan would constantly run down all the popular stars whether he had an issue with them or not. He was always insulting everybody, the wrestlers, the fans, the ring announcer, his broadcast partner; no one was safe from Heenans wit. He was always up to some sort of scam and trying to con someone.
All the things I mentioned only scratch the surface when it comes to Heenan. He was truly one of a kind. He was so hated because he was so versatile. Heenan was everywhere you looked. He managed low card guys, mid card guys, tag team guys, and main event guys. He did commentary for matches and hosted Prime Time Wrestling. It was nearly impossible to watch a WWF show in the 80s and not see Bobby Heenan.
I know Ive rambled on for too long and I may be a tad biased, but I agree that Bobby The Brain Heenan was the top heel of the 80s.