Quite simply, which title has more value? I would clearly say that the United States title is the more valuable of the two.
1) The United States Championship is defended far more regularly on pay-per-views. The US title was featured in Wrestlemanias 20, 22, and 23. In the past year, it has been defended at Backlash, Night of Champions, and The Great American Bash. For Backlash, as in the past, an entire feud revolved around the title. We have not seen anything of the sort in the recent past with the Intercontinental title. The only PPV at which it has been defended this year was Night of Champions, and even then, there was no feud - the opponent to Jericho was revealed right before the match.
2) The US Champs actually seem proud of their belt. Did Jeff Hardy or Jericho seem to care much about their belt? With Kofi and Santino it's clearly different, but the two before seemed to regard their belt as merely an accessory. The US title is a source of pride to every champion, and they reflect that in promos and matches.
3) Look at the recent champs:
United States Championship:
Shelton Benjamin - one of the best technical wrestlers and a rising star
Matt Hardy - an over upper-midcarder
MVP - a solid wrestler who is ready to break into the main event
Chris Benoit - no need to say anything
JBL - a former WWE Champion
John Cena - a rising star
The Big Show - a main event wrestler
Intercontinental Championship:
Santino - a complete joke and a jobber
Kofi Kingston - a no name
Chris Jericho - didn't wear the belt, spent more time as a special referee
Jeff Hardy - never defended the belt
Quite simply, the US title seems to be a legitimate championship rather than a prop, and therefore, it has more value.
1) The United States Championship is defended far more regularly on pay-per-views. The US title was featured in Wrestlemanias 20, 22, and 23. In the past year, it has been defended at Backlash, Night of Champions, and The Great American Bash. For Backlash, as in the past, an entire feud revolved around the title. We have not seen anything of the sort in the recent past with the Intercontinental title. The only PPV at which it has been defended this year was Night of Champions, and even then, there was no feud - the opponent to Jericho was revealed right before the match.
2) The US Champs actually seem proud of their belt. Did Jeff Hardy or Jericho seem to care much about their belt? With Kofi and Santino it's clearly different, but the two before seemed to regard their belt as merely an accessory. The US title is a source of pride to every champion, and they reflect that in promos and matches.
3) Look at the recent champs:
United States Championship:
Shelton Benjamin - one of the best technical wrestlers and a rising star
Matt Hardy - an over upper-midcarder
MVP - a solid wrestler who is ready to break into the main event
Chris Benoit - no need to say anything
JBL - a former WWE Champion
John Cena - a rising star
The Big Show - a main event wrestler
Intercontinental Championship:
Santino - a complete joke and a jobber
Kofi Kingston - a no name
Chris Jericho - didn't wear the belt, spent more time as a special referee
Jeff Hardy - never defended the belt
Quite simply, the US title seems to be a legitimate championship rather than a prop, and therefore, it has more value.