I am convinced that all these shows that offer basically one single, universal WWE product, is actually doing more harm to the business than it is good. There is a thread on whether there is over-exposure of the WWE product in terms of the number of shows it currently has on, which I am going to go to next ... but I think it's the fact that it is basically one single product that Vince is putting out ... spread across 4 outlets, soon to be 5, that is causing deteriorating interest in the company.
I did listen to that broadcast of the shareholder's meeting, which I would encourage everyone to listen to (it lasts about an hour, and is basically Vince talking for 95% of it in answering questions). Clearly, there were some pretty obnoxious people asking some questions in that broadcast, which I was chuckling in seeing Vince try to maintain his composure, as you could tell he was getting impatient.
Quite frankly, I think we know more about the Creative Content of WWE than many of these shareholders, who's only real concern is about the bottom line profit and dividends they are receiving. However, if they don't want to deep dive into the Creative Content of the product, which is the real driving force of the success of the product, than they don't have the knowledge or ability to challenge Vince on a number of things associated with it.
For example, we had a gentleman who asked why there were no more bra and panty matches in WWE anymore, and was suggesting that Vince branch out from just his relationship with Playboy and branch out into other forms of adult entertainment venues for the Divas. Apparently, this guy had no idea (that's the impression I got) that WWE went PG and Vince had to explain that to him, in that this is the reason why they can't do those things any longer, and why Vince ended the relationship with Playboy. How can people invest money in a product, while being so ignorant to something like the content rating change? Unbelievable.
But, if I was a shareholder (which technically I am, as someone bought me a single share of WWE stock off of Onestock.com as a gag gift), I would be challenging Vince on the PG direction of the product and what results he has seen thus far since the WWE went PG. Ratings, buyrates, and attendance have all declined in the primary North American market ever since he started moving in this direction in 2006. With none of that appearing to be a good first scene on revenue earnings potential, I would ask him how he justifies the rosy outlook he attempts to give his shareholders, when all first signs don't appear that this is a wise direction at all.
Anyway, I'll create another thread on this, so we can deep dive into the content of the shareholder's meeting. But absolutely, adding another show, like another Superstars, is only going to hurt the WWE even more.
We need to keep in mind that WWE, WCW, and ECW all had several shows on television during the ratings boom. WWE's main programs were Raw and Smackdown (4 hours), WCW had Nitro and Thunder (4 hours), and ECW had its own show (1 hour). So there was 9 hours of wrestling on when there was competition around, and it was all good and dandy. Ratings ranged from great for WWE, to good for WCW, to decent for ECW (given its limited national exposure).
BUT ... the key difference was that each of those shows were different, because each of the products were different. That was why they got away with it. Today, Vince is basically just putting out one single, PG product. And is putting out 6 hours, probably soon to be 7 hours, of the exact same product. And that is why it isn't working, in my view.