Why do you keep pushing Seth Rollins into these matches for the IC title. He's holding a contract that gives him a shot at the World title. That immediately elevates him over everyone else.
Why the hell would he want to get immersed in a feud for a title that he would consider beneath him. I think he's going for the World title or none right now. Ambrose is right behind him as well. This feud will continue until one of two things happen. The time runs out on the contract, because of Ambrose blocking Rollins's attempts to cash it in. Or because of the blocking of the cash in's, Rollins puts the contract on the line in a match, which Ambrose promptly wins. In either case, no pun intended, neither one would be going for the IC title in for foreseeable future.
I'm just throwing it out there. Everyone is questioning why The Miz got the title. Usually when they undo a title win so fast it's because they have the next champion in mind.
1. John Cena beats Del Rio at Night of Champions for the title, then drops it right back to Del Rio at Hell in a Cell! Why was that? So Del Rio could drop it to Punk at Survivor Series.
2. R-Truth beat Miz for the vacant US title. Crazy, huh?? But Miz wins it back a few weeks later. Why? Cuz Bryan is coming back at SummerSlam and taking the US title at NoC.
3. Jeff Hardy has beaten Edge for the WWE title at TLC!!... but Edge gets it back at Royal Rumble. Why?? So Triple H can win the Chamber, and move on to feud with Orton without pissing off Hardy fans.
There are tons of more examples. When a title win is reversed so suddenly it's because they have someone else in mind. It's also happened with the IC title tons of times too.
Jarrett > Razor > Jarrett > Shawn.
Jarrett > Edge > Jarrett > D'Lo.
Cody > Show > Cody > Christian.
Christian > Booker > Christian > RVD.
Those guys won the title, and then WWE changed their mind as to who they wanted to carry the next IC title feud so they switched it back and moved it to who they wanted to go.
To me, Miz getting the title back so son after losing it is because creative has someone else in mind. Dean Ambrose is the top pick since he's the #1 midcard face right now. If he loses to Seth at Hell in a Cell, I can see him win the IC title right after as a consolation, and then maybe egging Seth into a "winner take all" match like the one RVD had with Benjamin.