Time and time again, over the course of my 30 years of watching wrestling, the best faces are made from the worst heels or the worst character ideas. Not every single one, but here are some examples: The Godfather/Hoe Train, Rikishi & Too Cool/sunglasses+music+dancing and the worm, The Oddities, Khali/Punjabi Playboy, Santino/cobra+interviews+the split he does and the list goes on and on. I don't mean these guys aren't good wrestlers, Santino and Eugene are AWESOME in the ring. But they have to play the hand they are dealt, just like Brodus.
Now, Brodus Clay hasn't been around long in WWE, and he hasn't been given much time on camera. At first, I hated Brodus Clay, I hated the gimmick, I was like "this sux", it's never going to work, etc. But last night, when he re-debuted on RAW, and the music hit with the lights and the dancers, I realized that I actually missed this character, the entrance, the energy, the dancers, the hype. I like this character. But something was missing. It hit me, something...is not right, the pop from the crowd. The pop was missing. You know why? Because fans don't know WTF to do when he comes out. He has no interaction with the crowd. He's wrestled heels and faces. People don't know what to make of him.
Anyway, I'll cut my point short. WWE could make some serious bank off Brodus Clay, but they need to play their cards right, or it ain't gonna work. They need to brand him as a face NOW. I have no clue, if his mic work is good, or how his interviews are. But he can dance good, he's cool, I like his look, he's a beast, the girls are awesome dancers and sexy, and all of that is enough for it to work.
WWE is wasting all this energy with his very flashy entrance and the crowd has no idea what to do. I mean we saw Brodus destroy Jinder, but we also saw him destroy Alex Riley when Riley just wanted to dance with him.
If WWE wants to save Brodus, he and his dancers need to acknowledge the crowd, brand him as a face and they need to put him in a program with an established heel that can help build him. The people are ready to accept him as a face. I'd bet money on it.